Title	RUN FOR PEACE
Brand	NIKE RUNNING CLUB, SPORT TIME
Product/Service	PUBLIC EVENT, SYMBOLICAL ACTION
Category	E04. Live Advertising & Events
Entrant	NEW MOMENT NEW IDEAS COMPANY Belgrade, SERBIA
Idea Creation	NEW MOMENT NEW IDEAS COMPANY Belgrade, SERBIA
PR	NEW MOMENT NEW IDEAS COMPANY Belgrade, SERBIA
Production	MEDIA PLUS Belgrade, SERBIA

Name	Company	Position
Žarko Sakan	New Moment New Ideas Company	Managing Director, Owner
Dušan Drakalski	New Moment New Ideas Company	Regional Creative Director
Ana Šutić	New Moment New Ideas Company	Creative Director
Igor Milovanović	New Moment New Ideas Company	Head of Art
Nemanja Vučinić	New Moment New Ideas Company	Executive Managing Director
Tijana Marčićev	New Moment New Ideas Company	Senior Account Manager
Lazar Sakan	New Moment New Ideas Company	Creative Manager
Aleksandar Krstić	New Moment New Ideas Company	Agency Producer
Goran Đikić	Media Plus	Producer, Owner
Maša Vučković	New Moment New Ideas Company	Media Relation Director
Branka Conić	New Moment New Ideas Company	PR Director
Goran Rudinac	New Moment New Ideas Company	Digital Director
Zorana Radivojević	New Moment New Ideas Company	Digital Account Manager
Stano Đuranović	New Moment New Ideas Company	Digital Project Manager
Rade Radivojša	Freelance cameraman	Reporter
Boogie	Boogie	Photographer

Brief Explanation

For the first time ever, on February 28th, hundreds of runners from Belgrade and Zagreb – Nike Running Club, gathered to run the streets of Belgrade, led by a young man from Syria, who was representing all the people forced to run from war. Tanks and military vehicles followed the runners, creating a powerful visual experience, raising awareness about the importance of global change of attitude towards refugees and inviting the world to SUPPORT THE ONES WHO RUN FOR LIFE.