Title	THE WORLD'S BIGGEST SELFIE STICK
Brand	TOYOTA
Product/Service	TOYOTA C-HR
Category	E03. Special Build
Entrant	LAHTINEN MANTERE SAATCHI & SAATCHI Helsinki, FINLAND
Idea Creation	LAHTINEN MANTERE SAATCHI & SAATCHI Helsinki, FINLAND
PR	SAATCHI & SAATCHI London, UNITED KINGDOM
Production	SUN EFFECTS Helsinki, FINLAND
Additional Company	TOYOTA AUTO Vantaa, FINLAND

Name	Company	Position
Nazzareno Sifo	Lahtinen Mantere Saatchi & Saatchi	Creative Director
Joona Mantere	Lahtinen Mantere Saatchi & Saatchi	Art Director
Veera Korpela	Lahtinen Mantere Saatchi & Saatchi	Assistant Art Director
Anu Luoto	Lahtinen Mantere Saatchi & Saatchi	Art Director
Jenna Tiilimaa	Lahtinen Mantere Saatchi & Saatchi	Project Manager
Kauko Kyyrö	Lahtinen Mantere Saatchi & Saatchi	Account Director
Ville Lempiäinen	Lahtinen Mantere Saatchi & Saatchi	Digital Creative
Patrik Liljebäck	Lahtinen Mantere Saatchi & Saatchi	Head of Digital
Timo Humalamäki	Lahtinen Mantere Saatchi & Saatchi	Digital Project Manager
Eero Louhenperä	Lahtinen Mantere Saatchi & Saatchi	Web Developer
Lee Sharrok	Saatchi & Saatchi London	Head of Global PR

Brief Explanation

We created the world’s biggest selfie stick, The Amazing Super-Selfie-Stick, a 17 meter tall hyper-real selfie stick, equipped with a giant 4 meter wide smart phone containing a super-zoom camera and huge screen. The stick was supported by a column that was covered with mirrors to make it invisible to the naked eye. The Amazing Super-Selfie-Stick was the world’s largest Selfie-Stick and the Guinness World Record is reviewing it at the moment. It was situated on the Flow Music Festival so that revelers could capture their presence at the event simply by pressing a big red button on the selfie stick, with the vast crowds and stage and Toyota C-HR behind them. The actual selfie picture was an unseen SUPERSELFIE: a wide angle shot that zoomed into you and back. The Superselfies were published on the campaign site: www.superselfiestick.fi were you could browse and share them in the social media.