Title	ANIMAL DETECTING BILLBOARDS
Brand	BMW GROUP AUSTRIA
Product/Service	BMW NIGHT VISION SYSTEM
Category	C02. Interactive & Dynamic Billboards / Posters
Entrant	DEMNER, MERLICEK & BERGMANN Vienna, AUSTRIA
Idea Creation	DEMNER, MERLICEK & BERGMANN Vienna, AUSTRIA

Name	Company	Position
Dushan Drakalski	Demner, Merlicek & Bergmann	Executive Creative Director
Alistair Thompson	Demner, Merlicek & Bergmann	Creative Director
Lukas Hueter	Demner, Merlicek & Bergmann	Art Director
Sebastian Hofer	Demner, Merlicek & Bergmann	Art Director
Alistair Thompson	Demner, Merlicek & Bergmann	Copywriter
Daniel Kovacs	Demner, Merlicek & Bergmann	Copywriter
Michael Wyhnal	Demner, Merlicek & Bergmann	Copywriter
Christin Herrnberger	Demner, Merlicek & Bergmann	Client Service Director
Julia Dragosits	Demner, Merlicek & Bergmann	Account Manager
Marcello Demner	x	Producer
Sandra Gloning	x	Production Assistant
Juergen Hackl	x	Director
Vienna Sound Vienna Light	Vienna Sound Vienna Light	LED-Media
fm studio	fm studio	Production Company

Brief Explanation

We installed LED Billboards on Austria´s most critical road kill areas and implemented the BMW Night Vision system. The Animal Detecting Billboards can spot people and animals at night up to a distance of 300m. As soon as the remote infrared system and it´s thermal camera detected animals, such as deer, cows, rabbits or wild boars, a bright warning appeared on the billboards instantly. After the animal moved out of the sensor field, the billboards switched to normal, showing a Night Vision live feed of the road.