| Title | FRULITE - KSEZOUMISETO |
| Brand | COCA-COLA HELLAS 3E - ABG |
| Product/Service | FRULITE |
| Category |
E03. Special Build |
|
Entrant
|
JNL+ Athens, GREECE
|
|
Idea Creation
|
JNL+ Athens, GREECE
|
|
Media Placement
|
JNL+ Athens, GREECE
|
|
PR
|
JNL+ Athens, GREECE
|
|
Production
|
JNL+ Athens, GREECE
|
Credits
| Markos Markakis |
JNL+ |
Acount Manager |
| Iro Spontidaki |
Coca Cola - 3E |
Brand Manager |
| Paulina Kalliou |
Coca Cola - 3E |
Marketing Manager Juices |
| Angelika Leoussis |
JNL+ |
Managing Director |
| Alexandros Kininis |
JNL+ |
General Manager |
| Alexandros Ioannidis |
AVAKON+ |
Developper |
| Chris Georgolios |
3Dreams |
Developper |
| Danai Daska |
JNL+ |
Creative Director |
| Christos Dimolikas |
JNL+ |
Film Director |
| Irini Ziva |
Avakon+ |
Media Planner & Insight Analyst |
| Michalis Paredrakos |
Avakon+ |
Managing Director |
| Yiannis Gravezas |
3Dreams |
Developper |
| George Baklesis |
3Dreams |
3d Generalist |
| Chaidalis Konstantinos |
3Dreams |
3D Graphics |
| Tina Kontogiannopoulou |
Jnl+ |
Copywriter |
| Vivian Gerogianni |
3Dreams |
Video Editor, VFR |
| Dionisia Vagianou |
JNL+ |
Art Director |
Brief Explanation
The problem that Frulite was facing at the time was that it had lost touch with the younger audience. We needed to find innovative ways to interact with them. As part of a larger campaign for the Frulite juice brand in Greece, with the main message “squeeze the juice out of every moment in life” we invited young people with a CTA video (youtube, pre-roll ads in web tv, facebook, websites ect) to come up with an idea on how they would transform dull bus stops and make them fun. People could login to our platform ksezoumiseto.gr (via facebook or email), write their ideas and Frulite would realize one of them. Thanks to our audiences innovative thinking…
people of Athens woke up to the sight of real swings installed in their bus stops!