| Title | "MYSTERY CAR" |
| Brand | IF INSURANCE |
| Product/Service | CAR INSURANCE |
| Category |
E03. Special Build |
|
Entrant
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ROCKY ADVERTISING Helsinki, FINLAND
|
|
Idea Creation
|
ROCKY ADVERTISING Helsinki, FINLAND
|
Credits
| Jarkko Toijonen |
Rocky Advertising |
Art Director |
| Teijo Hintikka |
Rocky Advertising |
Copywriter |
Brief Explanation
If Insurance rewards the most careful drivers with a special benefit on their car insurance. You can get 75 % discount on insurance fee, and you don't lose the benefit if you crash once. If Insurance wanted to remind car owners about this.
Campaign started with a PR stunt, where we parked a car – upside down – in Helsinki city center. Stunt opened up the theme "The roof went down but the benefit did not." After a week material of the stunt was widely used through the whole campaign.