| Title | CALL BRUSSELS |
| Brand | VISIT BRUSSELS |
| Product/Service | VISIT BRUSSELS |
| Category |
F01. Integrated Campaign Led by Outdoor |
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Entrant
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AIR PARTNER OF MCCANN Brussels, BELGIUM
|
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Idea Creation
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AIR PARTNER OF MCCANN Brussels, BELGIUM
|
Credits
| Eric Hollander |
Air Partner of McCann |
Executive Creative Director |
| Dieter De Ridder |
Air Partner of McCann |
Creative Director |
| Joeri Van Den Broeck |
Air Partner of McCann |
Creative Director |
| Julien Scouze Riviezzo |
Air Partner of McCann |
Copywriter |
| Sébastien Stronghead Verliefde |
Air Partner of McCann |
Art Director |
| Greg Pin |
Air Partner of McCann |
Head of Digital Production |
| Maxime Van Santen |
Air Partner of McCann |
Digital Project Manager |
| Maxime Douillet |
Air Partner of McCann |
Graphic Designer |
| Daphné de le Vingne |
Air Partner of McCann |
Account Manager |
| Bérengère Lurquin |
Air Partner of McCann |
Agency Producer |
| Jan Boon |
Lovo Films |
Director |
| Juliette Stinglhamber |
Lovo Films |
Producer |
| Niki Michiels |
Lovo Films |
Producer |
| Zoé Hutchinson |
Visit Brussels |
Communication Manager |
Brief Explanation
From 7 January to 11 January, we placed different billboards with integrated phones in Brussels: one at the Mont des Arts, one at Place Flagey, and one at the Place Communale in Molenbeek (where some of the Paris attackers lived, including Salah Abdeslam).
A bannering campaign was launched on travel websites all over Europe. From a website people from abroad could choose one of the billboards and make free calls to ask people in Brussels an honest answer about what life was really like in the city. Via livestreams people could view the person answering the phone as well as the surrounding area.