STATE-OF-THE-ART TECHNOLOGY. OF YESTERDAY.
| Title | STATE-OF-THE-ART TECHNOLOGY. OF YESTERDAY. |
| Brand | MUSEUM OF TECHNOLOGY VIENNA |
| Product/Service | MUSEUM OF TECHNOLOGY VIENNA |
| Category |
D02. Use of Ambient Outdoor |
|
Entrant
|
WIEN NORD Vienna, AUSTRIA
|
|
Idea Creation
|
WIEN NORD Vienna, AUSTRIA
|
|
Production
|
ALBERT WAAIJENBERG Vienna, AUSTRIA
|
Credits
| Bernd Wilfinger |
WIEN NORD Werbeagentur GmbH |
Creative Director |
| Edmund Hochleitner |
WIEN NORD Werbeagentur GmbH |
Creative Director |
| Georg Rernboeck |
WIEN NORD Werbeagentur GmbH |
Art Director |
| Christian Hellinger |
WIEN NORD Werbeagentur GmbH |
Copywriter |
| Judith Kroisleitner |
WIEN NORD Werbeagentur GmbH |
Designer |
| Philip Jaecklein |
WIEN NORD Werbeagentur GmbH |
Producer |
| Markus Mazuran |
WIEN NORD Werbeagentur GmbH |
Account Director |
| Stella Biehal |
WIEN NORD Werbeagentur GmbH |
Account Manager |
| Lisa Weise |
WIEN NORD Werbeagentur GmbH |
Account Assistant |
| Albert Waaijenberg |
Albert Waaijenberg |
Produktion |
Brief Explanation
Situation: Besides temporary exhibitions that focus on topics such
as outer space or mobility, the Museum of Technology Vienna
offers its visitors the opportunity to experience permanent exhibits
from diverse periods of time: technology that was once up-to-date
in its own era.
Strategy: The key insight for a museum of
technology has been translated into an unique and simple media
placement, with the help of outdated technology.
Idea: By using an overhead projector and a few overhead slides that were
projected onto blank billboards, we created an installation that
demonstrated what the Museum of Technology Vienna is all
about: State-of-the-art technology. Of yesterday.