| Title | OPENING FABIAN'S WORLD |
| Brand | NIERSTICHTING |
| Product/Service | CHARITY DONATIONS |
| Category |
C02. Interactive & Dynamic Billboards / Posters |
|
Entrant
|
XXS Amsterdam Schiphol, THE NETHERLANDS
|
|
Idea Creation
|
XXS Amsterdam Schiphol, THE NETHERLANDS
|
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Media Placement
|
MAXUS GLOBAL Amsterdam, THE NETHERLANDS
|
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Media Placement 2
|
EXTERION MEDIA Amsterdam, THE NETHERLANDS
|
Credits
| Saskia Meijer |
XXS Amsterdam |
Sr. Copywriter |
| René Verhagen |
XXS Amsterdam |
Sr. Art Director |
| José Evers |
XXS Amsterdam |
Managing Partner |
Brief Explanation
How on earth is outdoor print able to show people what it is really like to be stuck to a dialysis machine? By bringing the ad to life! We used a bus stop at Rotterdam Central Station, a place where people get back from work, go out shopping, go out for for dinner. The contrast between this ‘big, lively world’ and the small world of Fabian could not have been bigger. We turned the print ad into a screen that made live connection with Fabian, who was on dialysis right at that moment. With nothing to do but wait until his blood was filtered, he had enough time to talk to people passing by.