2016 Outdoor
FISHING HOOK
| Title | FISHING HOOK |
| Brand | McDONALD'S DEUTSCHLAND |
| Product/Service | FILET-O-FISH (TM) |
| Category | B09. Retail, e-Commerce, Restaurants & Fast Food Chains |
| Entrant | LEO BURNETT FRANKFURT, GERMANY |
| Idea Creation | LEO BURNETT FRANKFURT, GERMANY |
| Idea Creation 2 | THJNK Hamburg, GERMANY |
| Additional Company | McDONALD'S DEUTSCHLAND Munich, GERMANY |
Credits
| Name | Company | Position |
|---|---|---|
| Benjamin Merkel | Leo Burnett Germany | CD |
| Helge Kniess | Leo Burnett Germany | CD |
| Christian Urbanski | Leo Burnett Germany | Senior Copywriter |
| Thomas Koch | Leo Burnett Germany | Senior Art Director |
| Julia Bendels | Leo Burnett Germany | Group Account Director |
| Michael Fluhr | Leo Burnett Germany | Designer |
| Andreas Pauli | Leo Burnett Germany | CCO |
| Armin Jochum | Thjnk Ag | CCO |