| Title | CRYING BILLBOARD |
| Brand | BMW |
| Product/Service | BMW CABRIOLET |
| Category |
D01. Use of Adapted Billboards / Posters |
|
Entrant
|
JUNG von MATT Hamburg, GERMANY
|
|
Idea Creation
|
JUNG von MATT Hamburg, GERMANY
|
|
Production
|
BUBBLES FILM Berlin, GERMANY
|
Credits
| Till Eckel |
Jung von Matt AG |
Executive Creative Director |
| Daniel Adolph |
Jung von Matt AG |
Managing Director |
| Christian Woelky |
Jung von Matt AG |
Creative Director |
| Stefan Amtmann |
Jung von Matt AG |
Creative Director |
| Nadine Falk |
Jung von Matt AG |
Project Manager |
| Julian Pankratz |
Jung von Matt AG |
Account Director/Digital |
| Jan Anderssen |
Jung von Matt AG |
Client Service Director |
| Christine Kastens |
Jung von Matt AG |
Producer |
| Klaus Merz |
Freelance |
Photography |
| Barbara Kranz |
Bubbles Film GmbH |
Executive Producer |
| Philipp Haeberlin |
Bubbles Film GmbH |
Producer |
| Casey Campbell |
Bubbles Film GmbH |
DoP |
| Jo Glenk |
Bubbles Fim GmbH |
Editor |
Brief Explanation
The Crying Billboard was the first billboard that turned sad when weather turned bad. It was able to transform weather into emotions. As soon as it started to rain, the collected rainwater was channeled into the billboard in such a way that it looked like it was crying. Raindrops turned into tears.