| Title | GAP MAP |
| Brand | OBI & CO. DEUTSCHLAND KG |
| Product/Service | DIY |
| Category |
D02. Use of Ambient Outdoor |
|
Entrant
|
JUNG von MATT Hamburg, GERMANY
|
|
Idea Creation
|
JUNG von MATT Hamburg, GERMANY
|
|
Production
|
DIGITALSINN München, GERMANY
|
Credits
| Till Eckel |
Jung von Matt AG |
Executive Creative Director |
| Daniel Adolph |
Jung von Matt AG |
Managing Director |
| Dörte Spengler-Ahrens |
Jung von Matt AG |
Executive Creative Director |
| Nadine Falk |
Jung von Matt AG |
Project Manager |
| Christine Kastens |
Jung von Matt AG |
Producer |
| Kaspar Karven |
DIGITALSINN |
DoP |
| Lutz Lieberknecht |
DIGITALSINN |
Digital Executive Producer |
| Oliver Stumpf |
DIGITALSINN |
Cutter |
| Stefan Amtmann |
Jung von Matt AG |
Creative Director |
| Christian Wölky |
Jung von Matt AG |
Creative Director |
Brief Explanation
Façade artists converted gaps respectively cracks in walls into designs that showed the fastest way from the actual location to the nearest OBI center. Gaps became route maps. Thus, OBI was present at every spot in Munich’s cityscape where a trip to the DIY store was urgently required.