Title	TRASH TUNES
Brand	CITY OF ANTWERP
Product/Service	ANTI-DIRT CAMPAIGN
Category	E03. Special Build
Entrant	DUVAL GUILLAUME Antwerp, BELGIUM
Idea Creation	DUVAL GUILLAUME Antwerp, BELGIUM
PR	DUVAL GUILLAUME Antwerp, BELGIUM
Production	DUVAL GUILLAUME Antwerp, BELGIUM
Additional Company	TECNOR Grimbergen, BELGIUM

Name	Company	Position
Arjen Tarras & Kasper Janssens	Duval Guillaume	Creative Team
Dries De Wilde & Koenraad Lefever	Duval Guillaume	Exectuvie Creative Director
Jet Vervenne	Duval Guillaume	Account Manager
Patrick Clymans	Duval Guillaume	Managing Director
Dorien Van Antwerpen	Duval Guillaume	Account Executive
Christ Lannoy	Duval Guillaume	Production Manager
Tom Peeters	Stad Antwerpen	Communicatieverantwoordelijke
Ben Dillen	Stad Antwerpen	Communicatiedeskunde Stadsbeheer
Kathy Van Looy	Duval Guillaume	PR Director
Laurent Lejeune	Duval Guillaume	Graphic Designer

Brief Explanation

In order to get people’s attention and to open their eyes to denote the issue of urban litter we made singing bins, which we called the Trash Tunes. The idea all started with the form of the bins. When you look at the bins in the City of Antwerp you can identify the form of a jukebox. That’s why we had the idea to turn the trash bins into real jukeboxes and to motivate people to throw their trash in the paper baskets/bins by giving them something in return, namely a part of a well-known song. We made deals with different labels. Every time someone throws something in the bin, they got thanked by the bin singing “give it to me, Baby”, “you’re simply the best” or “drop it like it’s hot”. We succeeded in making something ordinary, throwing away trash, into an extraordinary experience.