| Title | DOORHANGER |
| Brand | AXA INSURANCE |
| Product/Service | INSURANCE |
| Category |
E02. Small Scale Special Solutions |
|
Entrant
|
DUVAL GUILLAUME Antwerp, BELGIUM
|
|
Idea Creation
|
DUVAL GUILLAUME Antwerp, BELGIUM
|
|
Production
|
DUVAL GUILLAUME Antwerp, BELGIUM
|
Credits
| Dries De Wilde & Koenraad Lefever |
Duval Guillaume |
Executive Creative Director |
| Arjen Tarras, Kasper Janssens & Lode Vochten |
Duval Guillaume |
Creative Team |
| Jef Leysen |
Duval Guillaume |
Account Manager |
| Dorien Van Antwerpen |
Duval Guillaume |
Account Executive |
| Melanie Chabrier |
Duval Guillaume |
Account Manager |
| Bart Callaerts |
Duval Guillaume |
TVC Producer |
| Joris Prikken |
La Mancha |
Cameraman |
| Carline Ropsy |
Duval Guillaume |
Account Executive |
Brief Explanation
Everyone likes to show off on social media, especially when we are on holiday. AXA Insurance wanted to confront holiday goers with the fact that by posting these things, they were actually telling the whole world that they are away from home. This way, you actually invite burglars. We collected pictures of people on Facebook who were enjoying a holiday and shared it with the world. What they didn’t know, is that we could find their address in no time and went to their houses to hang a door hanger that says “please come in, I’m on vacation” followed by the holiday picture they shared on the internet. After two weeks, we went back to confront them with the picture and the door hanger. Those reactions were captured in a movie that was shared on Facebook, YouTube and the AXA website.