| Title | DOORS OF THRONES |
| Brand | TOURISM IRELAND |
| Product/Service | TOURISM |
| Category |
D02. Use of Ambient Outdoor |
|
Entrant
|
PUBLICIS LONDON, UNITED KINGDOM
|
|
Idea Creation
|
PUBLICIS LONDON, UNITED KINGDOM
|
|
Media Placement
|
PUBLICIS LONDON, UNITED KINGDOM
|
|
PR
|
PUBLICIS LONDON, UNITED KINGDOM
|
|
Production
|
PUBLICIS LONDON, UNITED KINGDOM
|
Credits
| Leo Bellis-Jones |
Publicis London |
Copywriter |
| Josh Norbury |
Publicis London |
Art Director |
| Alex Buckland |
Publicis London |
Account Director |
| Ben Mckee |
Publicis London |
Account Manager |
| Pavlos Themistocleous |
Publicis London |
Creative Director |
| Dave Monk |
Publicis London |
Creative Director |
| Mark Wesley |
Publicis London |
Head of Image Production |
| Joy Desseigne |
Publicis London |
Account Executive |
| Duncan Rogers |
Publicis London |
Designer |
| Rachel Haines |
Publicis London |
Digital Producer |
| Kal Parmar |
Publicis London |
Producer |
| Iain Macarthur |
Publicis London |
Illustrator |
| Sam Dunn |
Publicis London |
Illustrator |
| Steve Mitchell |
Publicis London |
Illustrator |
| Joanna Malecka |
Publicis London |
Illustrator |
| Alice Duke |
Publicis London |
Illustrator |
| Kieran McKay |
Publicis London |
Illustrator |
| Compain Samuel |
Publicis London |
Illustrator |
| Radd Nadesananthan |
Publicis London |
Social Media Strategist |
| Tash Tung |
Believe Media |
Director |
| Andrew Stewart |
Subfish |
Director |
Brief Explanation
In January 2016, the Game of Thrones filming location, and 400-year-old Northern Irish tourist attraction The Dark Hedges, was hit hard by Storm Gertrude.
Amidst the devastation, one thing remained. Wood. And lots of it.
Over ten weeks, we transformed the trees that fell that day into 10 beautifully carved, bespoke doors, depicting episodes from Game of Thrones season 6.
Each week a new door was installed at the beating heart of a Northern Irish community – the local pub of a Game of Thrones filming location.
Together, the doors now form a pub-crawl through season 6 that spans the length and breadth of the country.
What began as a tragedy is now a worldwide celebration of Northern Ireland’s links with the most popular TV show of all time.
A permanent fixture embedded in Northern Irish Culture.