| Patricia Chatelain / Sylvie Cole / Mathieu Delcourt / Marie Dos Santos / Lucie Ducos |
Intermarché |
Advertiser Supervisors |
| Pascal Nessim / Charles Georges-Picot |
Marcel |
CEOs |
| Anne de Maupeou |
Marcel |
Creative Chairman |
| Dimitri Guerassimov / Fabien Teichner |
Marcel |
Chief Creative Officers |
| Antonin Jacquot / Souen Le Van |
Marcel |
Copywriters |
| Marie-Océane Scerri / Louis Haffreingue |
Marcel |
Art Directors |
| Blandine Mercier |
Marcel |
Associate Director |
| Matthieu Morteau |
Marcel |
Account Manager |
| Leoda Esteve |
Marcel |
Strategic Planner |
| Coraline Moulin |
Marcel |
Group Manager |
| Fiona Seror |
Marcel |
Project Manager |
| Suzanne Pereira Dias |
Marcel |
Producer |
| Patrick Andriot / Patrice Druet / Corine Guedj |
Prodigious |
Producers |
| Patrice de Villiers |
- |
Photographer |
| Manu G.Cuesta / Edouard Le Scouarnec |
Kuest Prod / Cinq Etoiles Productions |
Directors |
| Manu G.Cuesta |
Kuest Prod / Cinq Etoiles Productions |
Editor |
| Charly Forin / Pauline Auffret |
Kuest Prod / Cinq Etoiles Productions |
Production Director / Production Assistant |
| Johan Comte |
Kuest Prod / Cinq Etoiles Productions |
Assistant Film Editor / Camera Assistant |
| François Kergueris |
Kuest Prod / Cinq Etoiles Productions |
Studio Manager |
| Irina Novikova |
Kuest Prod / Cinq Etoiles Productions |
Model |
| - |
Asile Paris |
Retouching |
| - |
Prodigious |
Print Production Company |
In store, the clients discovered the SUGAR DETOX x6 packs in shelfs with a tasting stand. They could taste and fell the effects of the program in 2 minutes : going step by step to the 50% cup. With a quick interview, we knew if they were ready to change their habits regarding to this test asking them:
- their intention to by 50% packs in the future
- their perception on the price
- if they would like to see the concept developed with other aromas
- if they would like to see the concept developed with other products
All the items of the campaign (prints, in store promotions, TV spot, flyers, outdoor, social media...) expressed the concept with the different colors and its adaptation on the catch phrases. The ultimate expression of the campaign is the 50% pack as the solution offered to the clients after their detox.