| Title | BABY FOOTPRINT |
| Brand | EVIAN |
| Product/Service | EVIAN |
| Category |
E02. Small Scale Special Solutions |
|
Entrant
|
BETC Paris, FRANCE
|
|
Idea Creation
|
BETC Paris, FRANCE
|
|
Production
|
GROUP M Neuilly-Sur-Seine, FRANCE
|
|
Production 2
|
CHOUCAS Vinay, FRANCE
|
Credits
| Rémi Babinet |
BETC |
CCO |
| Agnès Cavard |
BETC |
Creative Director |
| Valérie Chidlovsky |
BETC |
Creative Director |
| Felix Falzon |
BETC |
Assistant Art Director |
| Francois Faure |
BETC |
Art Director |
| Capucine Cohin |
BETC |
Art Director |
| Sarah Belhadj |
BETC |
Producer |
| Véronique Penchienati; Céline Barral; Dorothée Sénard |
Danone |
Brand Management |
| Marielle Durandet; Gaelle Gicqueau; Charlotte Bals; Fanny Buisseret |
BETC |
Agency Management |
Brief Explanation
In April 2016, the film evian « Baby Bay » was launched.
An adult surfer comes across an exotic beach where all the surfers are babies.
It’s the « Live young » effect of evian water.
The next day, we launched evian flip-flops in adult sizes exclusively at Colette, the Parisian concept store. The « baby » flip-flops were designed with a secret technique invented especially for the concept that leave behind a baby footprint on the beach.
An original way to rethink traditional by-products and turn them into a media to carry out the brand message.