| Jason Romeyko |
Saatchi & Saatchi Switzerland |
Global Chief Creative Officer |
| John Pallant |
Saatchi & Saatchi |
Executive Creative Director EMEA |
| Kamil Majewski |
Saatchi & Saatchi Poland / Interactive Solutions |
Creative Director |
| Piotr Osiński |
Saatchi & Saatchi Poland / Interactive Solutions |
Copywriter |
| Patrycja Lukjanow |
Saatchi & Saatchi Poland / Interactive Solutions |
Art Director |
| Marine Quéré |
Saatchi & Saatchi Switzerland |
Copywriter |
| Frédéric Doms |
Saatchi & Saatchi Switzerland |
Art Director |
| Rafał Nagiecki |
Saatchi & Saatchi Poland / Interactive Solutions |
Executive Design Director |
| Rafał Bauer |
Saatchi & Saatchi Poland / Interactive Solutions |
Digital Design Director |
| Tomasz Szczyciński |
Saatchi & Saatchi Poland / Interactive Solutions |
Digital Designer |
| Magdalena Kubacka |
Saatchi & Saatchi Switzerland |
Global Digital Director |
| Paulina Ufel |
Saatchi & Saatchi Poland / Interactive Solutions |
Business Director |
| Izabela Siek |
Saatchi & Saatchi Poland / Interactive Solutions |
Account Manager |
| Marek Rosłan |
Saatchi & Saatchi Poland / Interactive Solutions |
Brand & Communication Planner |
| Lee Sharrock |
Saatchi & Saatchi |
Director of Global Creative PR |
| Michał Księżuk |
Saatchi & Saatchi Poland / Interactive Solutions |
Creative Technologist |
| Olga Ładna |
Saatchi & Saatchi Poland / Interactive Solutions |
Junior TV Producer |
| Piotr Sobiech |
Ejsak Group |
Project Manager |
| Arek Ejsak |
Ejsak Group |
Managing Director |
| Arkadiusz Budziński |
GlaxoSmithKline Consumer Healthcare |
Marketing Director Poland |
| Zoltan Rantal |
GlaxoSmithKline Consumer Healthcare |
Area Marketing Manager, Respiratory Health Multisymptom, CEE |
| Adam Mickiewicz |
GlaxoSmithKline Consumer Healthcare |
Theraflu Senior Brand Manager Poland |
| Daniel Mailliard |
Saatchi & Saatchi |
SVP Creative Director |
We created the Theraflu Thermoscanner - the world's first interactive advertising medium measuring fever – one of the first symptoms of flu.
Our interactive outdoor ads equipped with a thermal camera were placed in high foot traffic areas, creating the perfect opportunity for passers by to check if they have a fever, without even having to take off their winter coat.
People could also generate their own ‘thermo-selfie’, and share it on their social media or send it to whoever they wanted… to their boss for example, as proof that they have a fever and need to take the day off.
After measuring their temperature people were directed to prepare for a flu season with Theraflu.