CAROUSEL OF DREAMS

Short List
TitleCAROUSEL OF DREAMS
BrandEUROPCAR
Product/ServiceSELECTION SERVICE- LUXURY CAR RENTAL
Category E03. Special Build
Entrant ROSAPARK Paris, FRANCE
Idea Creation ROSAPARK Paris, FRANCE
Production BIRTH Paris, FRANCE
Credits
Name Company Position
Jean-Francois Sacco ROSAPARK Co-founder Chief Creative Officer
Gilles Fichteberg ROSAPARK Co-founder Chief Creative Officer
Jean-Patrick Chiquiar ROSAPARK Co-founder
Mark Forgan ROSAPARK Creative Director
Jamie Standen ROSAPARK Creative Director
Yara Dalens ROSAPARK Copywriter
Benedicte Morin ROSAPARK Art Director
Vincent Rodella BIRTH Director
Hugo Legrand BIRTH Executive Producer
Sacha Lacroix ROSAPARK Director of Strategy
Alexandre Ribichesu ROSAPARK Senior Strategist
Mickael Mougenot ROSAPARK Head of Amplification
Tristan Beraud BIRTH Producer
Delphine Aznar Europcar Brand Project Manager
Caroline Verhague-Soudon Europcar Head of Brand & Loyalty Marketing
Camille Asal ROSAPARK Art Buyer

Brief Explanation

We created the Carousel of Dreams, a life-sized car carousel with five new model luxury Mercedes. The carousel was erected in a central London park over a weekend and was open to the general public. Passers-by could ride in a car on the carousel. Hosts and hostesses were on hand to talk about the new service from Europcar.