Title	EAT YOUR RUN
Brand	DECATHLON
Product/Service	KALENJI
Category	E05. Interactive Outdoor Experiences
Entrant	ROSAPARK Paris, FRANCE
Idea Creation	ROSAPARK Paris, FRANCE
Production	BIRTH Paris, FRANCE

Name	Company	Position
Jean-Francois Sacco	ROSAPARK	Co-founder Chief Creative Officer
Gilles Fichteberg	ROSAPARK	Co-founder Chief Creative Officer
Jean-Patrick Chiquiar	ROSAPARK	Co-founder
Mark Forgan	ROSAPARK	Creative Director
Jamie Standen	ROSAPARK	Creative Director
Julien Saurin	ROSAPARK	Art Director
Nicolas Gadesaude	ROSAPARK	Copywriter
Vincent Rodella	BIRTH	Director
Hugo Legrand	BIRTH	Executive Producer
Sacha Lacroix	ROSAPARK	Director of Strategy
Elodie Poupeau	ROSAPARK	Agency Producer
Victor Faubert	ROSAPARK	Account Manager
Alexandre Ribichesu	ROSAPARK	Senior Strategist
Mickael Mougenot	ROSAPARK	Head of Amplification
Blanche Depondt	ROSAPARK	Designer
Kosuké Tada	Le 6 Paul Bert	Chef

Brief Explanation

The idea is called Eat Your Run, and it was a special event where diners paid in kilometres instead of cash. We took over an existing restaurant in Paris for two days. In collaboration with Michelin trained Parisian chef Kosuke Tada, we designed a three course menu. To pay for their meals, guests ran in their new Kalenji ELIORUN shoes, accumulated kilometres on their running app, and then came to spend them at the restaurant. Data from all running apps was accepted