| Title | UNDERCOVER CONDOM |
| Brand | COOP ITALIA |
| Product/Service | CONDOM |
| Category |
E02. Small Scale Special Solutions |
|
Entrant
|
Y&R ITALIA Milan, ITALY
|
|
Idea Creation
|
Y&R ITALIA Milan, ITALY
|
|
Idea Creation 2
|
VML Milan, ITALY
|
|
Production
|
NEON PRODUCTION Milan, ITALY
|
|
Additional Company
|
POSTATOMIC Milan, ITALY
|
|
Additional Company 2
|
COOP ITALIA Casalecchio Di Reno Bo, ITALY
|
Credits
| Vicky Gitto |
Y&R/VML |
Chairman & CCO |
| Cristian Comand |
Y&R/VML |
Creative Director/Art |
| Mary Apone |
Y&R |
Creative Director/Copy |
| Lupo Attardo |
Neon Production |
Director |
| Chiara Gilli |
Y&R/VML Italy |
Account Director |
| Valeria Pedrazzini |
Y&R/VML Italy |
Senior Account |
| Manuela Iorio |
Y&R/VML Italy |
TV Producer |
| Sara Affatato |
PostAtomic |
TV Producer |
Brief Explanation
For a couple of weeks, as a test, we produced and distributed a special edition pack of condoms in our stores in Northern Italy.
The newly designed packs of condoms were placed in the pharmacy aisle of supermarkets next to other brand condoms, making it easy for young people to buy them.
A clear product description and instructions for use was written on the back.