| Title | COMBO DISPLAY |
| Brand | COOP ITALIA |
| Product/Service | PRIVATE LABELS PRODUCTS |
| Category |
D02. Use of Ambient Outdoor |
|
Entrant
|
Y&R ITALIA Milan, ITALY
|
|
Idea Creation
|
Y&R ITALIA Milan, ITALY
|
|
Idea Creation 2
|
VML Milan, ITALY
|
|
Production
|
NEON PRODUCTION Milan, ITALY
|
|
Additional Company
|
COOP ITALIA Casalecchio Di Reno Bo, ITALY
|
Credits
| Vicky Gitto |
Y&R/VML Italy |
Chairman & CCO |
| Jacopo Attardo |
Y&R/VML Italy |
Creative Director/Copywriter |
| Paolo Pollo |
Y&R/VML Italy |
Creative Director/Copywriter |
| Marco Panareo |
Y&R/VML Italy |
Creative Director/Art Director |
| Flavio Fabbri |
Y&R/VML Italy |
Cretative Director/Art Director |
| Chiara GIlli |
Y&R/VML Italy |
Account Director |
| Valeria Pedrazzini |
Y&R/VML Italy |
Senior Account |
| Jaime Mandelbaum |
Y&R Prague |
CCO Y&R Europe |
Brief Explanation
We created a special display combining well known products with almost unknown products, in an engaging way.
People were attracted to the displays and asked more about the products.