| Title | SECRET NUM8RS |
| Brand | ATOMIC SOUL |
| Product/Service | KRAFTWERK |
| Category |
D02. Use of Ambient Outdoor |
|
Entrant
|
KITCHEN LEO BURNETT Oslo, NORWAY
|
|
Idea Creation
|
KITCHEN LEO BURNETT Oslo, NORWAY
|
|
Idea Creation 2
|
VOID Oslo, NORWAY
|
|
Media Placement
|
KITCHEN LEO BURNETT Oslo, NORWAY
|
|
PR
|
KITCHEN LEO BURNETT Oslo, NORWAY
|
|
Production
|
KITCHEN LEO BURNETT Oslo, NORWAY
|
Credits
| Torkel Bjørnstad Sveen |
KITCHEN LEO BURNETT |
Art Director |
| Ola Øvrelid |
Kitchen Leo Burnett |
Copywriter |
| Marianne Sæther |
KITCHEN LEO BURNETT |
Sr. Graphic Designer |
| Pia Lystad |
Kitchen Leo Burnett |
Designer |
| Per Erik Jarl |
Kitchen Leo Burnett |
Art Director |
| Christian Hygen |
Kitchen Leo Burnett |
Copywriter |
| Adam Gruner |
Kitchen Leo Burnett |
Motion Graphics |
| Aasmund Amundsen |
Kitchen Leo Burnett |
Film editor |
| Tom Andre Engli Andersson, |
Kitchen Leo Burnett |
Head of Inovation |
| Aram Zarkoob |
Kitchen Leo Burnett |
Account Manager/ Creative Producer |
| Karoline Nybakk |
Kitchen Leo Burnett |
Account Manager |
| Maren Gimnes |
Kitchen Leo Burnett |
Copywriter |
| Void team |
Void |
Computational Design Studio |
| Simen Øian Gjermundsen |
Simen Øian Gjermundsen |
Programming |
| Einar Aslaksen |
Pudder Agency |
Photoghaper |
| Marcus Schultz |
Velcrux/ word-up projects |
Film |
| Herman Stenerud |
Velcrux/ word-up projects |
DoP |
Brief Explanation
The project consists of 8 unique neon lights of numbers where design and typeface. The neon lights mounted on aluminum profiles fixed on a tripod. The aluminum profiles are installed with sensor microcontroller with software and speakers. The installed electronic gave sign when a person passed the installation, the sign was lights turning on briefly while triggering Kraftwerk soundtrack accompanying figure installation represents. All tracks recorded by Kraftwerk themselves, designed especially for this project.