Title	SET IN STONE
Brand	LES NOTAIRES DE FRANCE
Product/Service	NOTARY SERVICES
Category	E04. Live Advertising & Events
Entrant	HAVAS PARIS Puteaux, FRANCE
Idea Creation	HAVAS PARIS Puteaux, FRANCE
PR	HAVAS PARIS Puteaux, FRANCE
Production	HAVAS PARIS Puteaux, FRANCE

Name	Company	Position
CHISTOPHE COFFRE	HAVAS PARIS	EXECUTIVE CREATIVE DIRECTOR
ALAIN PICARD	HAVAS PARIS	COPYWRITER
NICOLAS HARLAMOFF	HAVAS PARIS	ART DIRECTOR
THIERRY GROULEAUD	HAVAS PARIS	HEAD OF PRODUCTION
LUC AURÉLIEN SWIEGOT	HAVAS PARIS	PRODUCER

Brief Explanation

Three marble slabs, each weighing 500 kilograms, were cut in a quarry and mounted in free-standing panels made specially for the campaign. A professional stonemason then carved the following enigmatic question into each:“If what is true today no longer holds weight tomorrow, if words are ephemeral and promises mean nothing, what do we have left?” The panels were put up in three major cities: Paris, Lyon and Toulouse, then left on display in the street for three days to stir the interest of passers-by. On the fourth day, the stonemasons returned to inscribe the answer, revealing the notaries’ logo and the following sentence: “A notarial act is incontrovertible”. The engraving process was shown live on YouTube and on key news sites, including Paris Match, Le Parisien, JDD, etc. for the first homepage takeover (HPTO) to feature a live broadcast.