Title	BATTLE OF BRAINS
Brand	EVONIK INDUSTRIES
Product/Service	IMAGE, EMPLOYER BRANDING
Category	C04. Ambient Experiential & Immersive Digital
Entrant	OMD Hamburg, GERMANY
Idea Creation	OMD Hamburg, GERMANY
Media Placement	OMD Hamburg, GERMANY

Name	Company	Position
Caren Freimuth	OMD Hamburg	Deputy Director Client Service
Jan Schüttler	OMD Hamburg	Director Client Service
Sandra Hohenstein	OMG Fuse	Group Manager Brand Experience
Marvin Meyer	OMG Fuse	Manager Brand Experience
Anika Rühmann	OMD Hamburg	Executive Client Service

Brief Explanation

For leading specialty chemicals company Evonik, we converted an original Wurlitzer snack vending machine into an arcade-inspired quiz machine. Students at universities across Germany could challenge each other to play the “Battle of Brains”, a complex quiz with more than 1,500 questions about technology, science and business. On two tablets used as controllers, students solved the questions in a directly competitive situation, clock ticking. Mastering all questions in time required equal adeptness in all fields – a rare combination even among top talents. But the effort was worth it: The competitors could not just win exclusive prizes from tech devices to personal development programs but more importantly were able to compare their skills to those of other students at 10 selected universities across Germany.