| Title | THE SOUNDLOUNGE POSTER |
| Brand | CRAFTWORK - A BRAND OF AD AGENCYSERVICES |
| Product/Service | SOUNDLOUNGE |
| Category |
E05. Interactive Outdoor Experiences |
|
Entrant
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BBDO GROUP GERMANY Düsseldorf, GERMANY
|
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Idea Creation
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BBDO GROUP GERMANY Düsseldorf, GERMANY
|
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Media Placement
|
BBDO GROUP GERMANY Düsseldorf, GERMANY
|
|
PR
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BBDO GROUP GERMANY Düsseldorf, GERMANY
|
|
Production
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CRAFTWORK Düsseldorf, GERMANY
|
|
Additional Company
|
IOX LAB Düsseldorf, GERMANY
|
| Wolfgang Schneider |
BBDO Group Germany GmbH |
Chief Creative Officer |
| Darren Richardson, Ton Hollander |
BBDO Düsseldorf GmbH |
Chief Creative Officer |
| Kristoffer Heilemann |
BBDO Düsseldorf GmbH |
Creative Managing Director |
| Fabiano Oliveira |
Proximity Worldwide |
Creative Director |
| Miguel Chordá, Stefan Vogtländer |
Proximity Worldwide |
Designer |
| Albert Pozo, Marco Diaz |
Proximity Worldwide |
Junior Designer |
| Michel Dold |
BBDO Düsseldorf GmbH |
Copywriter |
| Steffen Gentis |
BBDO Group Germany GmbH |
Chief Production Officer / Copywriter |
| Sabine Bönigk, Valérie Gentis |
BBDO Düsseldorf GmbH |
Agency Producer |
| Bernhard Burg |
BBDO Düsseldorf GmbH |
Director Print Production |
| Michael Koch |
CraftWork - a brand of ad agencyservices GmbH |
Producer |
| - |
CraftWork - a brand of ad agencyservices GmbH |
Post Production Company |
| - |
nhb studios Düsseldorf GmbH |
Post Production Company |
| Thilo Zweihoff |
nhb studios Düsseldorf GmbH |
Producer |
| - |
TRO GmbH |
Audio Production House |
| Juhn Kim |
CraftWork - a brand of ad agencyservices GmbH |
Editor |
| Robert Jänisch |
IOX Lab |
Managing Director |
| Jan Gansow |
IOX Lab |
Project Manager |
| Thorin Hopkins, Simon Richter |
IOX Lab |
HW Developer |
| Mike Bayfield |
Proximity Worldwide |
Copywriter |
| Markus Steffen, Bastian Kohler |
TRO GmbH |
Producer |
| Ric Scheuss |
TRO GmbH |
Music Supervision |
| Bryan Kessler |
- |
Composer / Sound Design |
| Niklas Lemburg, Alexander Link |
CraftWork - a brand of ad agencyservices GmbH |
Director of Photography |
We simply took a traditional print medium and transformed it into a digital one, to create the first printed poster that reacts to sound: that makes noise visible. Audio receptors interactively convert sounds into graphical impulses through microscopic rear-projection technology.
Without any external sound the poster appears simply as a blank sheet of paper. It is only when there is an external noise that the posters start to come alive, and the more noise the more of the message is revealed. This engages viewers with the poster, to interact and play with it through the sounds they make, to discover more about Soundlounge.