| Title | TRUCKVERTISING |
| Brand | BURGER KING DEUTSCHLAND RSC MÜNCHEN |
| Product/Service | BURGER KING WHOPPER |
| Category |
E06. Transit |
|
Entrant
|
GRABARZ & PARTNER Hamburg, GERMANY
|
|
Idea Creation
|
GRABARZ & PARTNER Hamburg, GERMANY
|
|
Production
|
BUBBLES FILM Hamburg, GERMANY
|
|
Additional Company
|
SOHO ALTONA POSTPRODUCTION Hamburg, GERMANY
|
|
Additional Company 2
|
MOKOH MUSIC Berlin, GERMANY
|
|
Additional Company 3
|
STUDIO FUNK Hamburg, GERMANY
|
Credits
| Ralf Heuel |
Grabarz & Partner |
CCO and Partner |
| Tobias Ahrens |
Grabarz & Partner |
Group CD |
| Matthias Preuss |
Grabarz & Partner |
Creative Director |
| Jakob Eckstein |
Grabarz & Partner |
Creative Director |
| Tim Lehnebach |
Grabarz & Partner |
Art Director |
| Diana Sukopp |
Grabarz & Partner |
Group CD |
| Thomas Fritze |
Grabarz & Partner |
Art Director |
| Frederik Wetzel |
Grabarz & Partner |
Copywriter |
| Julica Hauke |
Grabarz & Partner |
Group Head international Team |
| Benedikt Lemsky |
Grabarz & Partner |
Account Supervisor |
| Christoph Straesser |
- |
Production |
| Judith Uhrlau |
Grabarz & Partner |
Agency Producer |
| Fernando Machado |
Burger King Deutschland GmbH RSC München |
Head of Marketing |
| Anna Mennel |
Burger King Deutschland GmbH RSC München |
Senior Marketing Manager Advertising & Media |
| Matthias Freier |
- |
Director |
| Alexander Eckert |
- |
Director |
| Eugen Stemmle |
- |
Executive Producer |
| Daniel Buechler |
- |
Producer |
| Martin Warzecha |
- |
Producer |
| Daniel Reusch |
- |
Editor |
| Susi Montgomery |
- |
Grading/Telecine |
| Toby Kordt |
- |
Animation |
| Jochen Binz, Maria Moritz, Stephan Moritz |
- |
Music Producer |
| Wolfgang Schrödl, Maximilian Dümcke |
- |
Composer |
| Dominik Oppon |
Studio Funk, Hamburg |
Sound Engineer |
Brief Explanation
Eight compact cars had a continuing message printed on their roofs. The cars went hunting trucks on German highways, moved into the lane in front of the trucks to deliver their message – readable for nobody except truckers, thanks to their elevated seating position.
Then, the last of the cars piloted the truck to a custom-built drive-thru for truckers only, where the menu board, the intercom and the pick-up window had been elevated to make ordering and picking up as convenient as possible for the truck drivers.