E-MOBILITY – ENJOY THE SILENCE

TitleE-MOBILITY – ENJOY THE SILENCE
BrandVOLKSWAGEN
Product/ServiceVOLKSWAGEN E-MODELLE
Category E04. Live Advertising & Events
Entrant GRABARZ & PARTNER Hamburg, GERMANY
Idea Creation GRABARZ & PARTNER Hamburg, GERMANY
Media Placement MEDIACOM Düsseldorf, GERMANY
Production BIGFISH FILMPRODUKTION Berlin, GERMANY
Additional Company VOLKSWAGEN Wolfsburg, GERMANY
Additional Company 2 CANDY MOUNTAIN Berlin, GERMANY
Additional Company 3 SONY / ATV MUSIC PUBLISHING GERMANY Berlin, GERMANY
Credits
Name Company Position
Ralf Heuel Grabarz & Partner CCO and Partner
Reinhard Patzschke Grabarz & Partner CEO and Partner
Tobias Ahrens Grabarz & Partner Group CD
Christoph Stricker Grabarz & Partner Creative Director
Constantin Sossidi Grabarz & Partner Creative Director
Sebastian Locke Grabarz & Partner CD Digital
Julijus Rebic Grabarz & Partner CD Digital
Barbara Dirscherl Grabarz & Partner Art Director
Kaloyan Yanev Grabarz & Partner Art Director
Martin Bergmann Grabarz & Partner Art Director
Malik Benamara Grabarz & Partner Copywriter
Constantin Sossidi Grabarz & Partner Creativ Director
Richard Pietsch Grabarz & Partner Concept Digital
Jan Isterling Grabarz & Partner Group Head
Jasmin Schwarzinger Grabarz & Partner Account Supervisor
Stefan Kroke Grabarz & Partner Account Supervisor
Mareike Klotzbücher Grabarz & Partner Account Supervisor
Florian Kronenberg Grabarz & Partner Graphic Design
Jan Weber Grabarz & Partner Graphic Design
Lutz Kothe Volkswagen AG Head of Marketing
Jörn Hartig Volkswagen AG Head of Marketing Communication
Henning Teichmann Volkswagen AG Head of Classic Communication
Axel Neuhaus Volkswagen AG Head of Digital Marketing
Mirja Schneider Volkswagen AG Head of Media national and international
Bughard Puse Volkswagen AG Project Manager
Lucky Kids, Kinder- und Jugendchor der Rheinischen Musikschule Köln - Music
Lucky7even Entertainment GmbH - Second unit
Axel Doepner Grabarz & Partner Agency Producer
Julia Koop Grabarz & Partner Agency Producer

Brief Explanation

We flooded a crowded roundabout in the middle of Hannover with Volkwagen e-mobility vehicles. So the Area got rid of the traffic noise car by car. When everything got really quiet a children´s choir appeared in the middle of the place and performed the Depeche Mode classic „Enjoy the silence“. Precisely timed we enrolled a billboard, telling our message to the surprised and excited people gathering around and watching the spectacle.