| Title | NATURE IS COOL |
| Brand | WWF HUNGARY |
| Product/Service | DESIGNED BY NATURE SKATEBOARDS |
| Category |
E02. Small Scale Special Solutions |
|
Entrant
|
WHITE RABBIT Budapest, HUNGARY
|
|
Idea Creation
|
WHITE RABBIT Budapest, HUNGARY
|
Credits
| Istvan Bracsok |
White Rabbit Budapest |
Creative Director |
| Levente Kovacs |
White Rabbit Budapest |
Creative Director |
| Akos Lugossy |
White Rabbit Budapest |
Art Director |
| Marcell Szoke |
White Rabbit Budapest |
Art Director |
| Adam Farkas |
White Rabbit Budapest |
Copywriter |
| Levente Balint |
White Rabbit Budapest |
Client Service Director |
| Miklos Mendrei |
Umbrella.tv |
Director |
| Emil Goodman |
Umbrella.tv |
Director |
| Zoltan Hidvegi |
Umbrella.tv |
Producer |
| Miklos Kazmer |
Umbrella.tv |
Producer |
| Gergely Angyal |
Umbrella.tv |
Co-Producer |
| Andras Genser |
Umbrella.tv |
Production Manager |
| Daniel Racz |
Umbrella.tv |
DOP |
| David Laposi |
Umbrella.tv |
Editor |
| Orsolya Nagy-Sandor |
Umbrella.tv |
Senior Account Manager |
| Csaba Toth |
Umbrella.tv |
Head of Post Production |
| Gyorgy Laklott |
Umbrella.tv |
Post Production Producer |
| Simon Koch |
Umbrella.tv |
Sound Designer |
| Viktor Uhrin |
Umbrella.tv |
Creative Consultant |
| Gergely Karacsonyi |
DropBy |
Head of Digital |
Brief Explanation
Our small scale solution – the set of limited edition skateboards, with the help of real bears – created a direct, “touch me”, “see me” experience for our audience - these 7 limited edition boards were exhibited in an extremely popular meeting point of the skateboarders community, in Budapest downtown.
These unique, cool-looking boards go into an online auction, and Hungarian youngsters were fully engaged and wanted to have them all.