| Title | STRANGE THINGS |
| Brand | NMBS/SNCB |
| Product/Service | DE TREIN |
| Category |
E02. Small Scale Special Solutions |
|
Entrant
|
FAMOUSGREY, BELGIUM
|
|
Idea Creation
|
FAMOUSGREY, BELGIUM
|
Credits
| Katrien Bottez |
FamousGrey |
Executive Creative Director |
| Laurent Dochy |
FamousGrey |
Creative Director |
| Eva De Jonckheere |
FamousGrey |
Creative |
| Catheline Leroy |
FamousGrey |
Creative |
| Naïké Van Hulle |
FamousGrey |
Brand Leader |
| Annick Danckers |
FamousGrey |
Project Manager |
| Katrien Dupon |
FamousGrey |
Project Manager |
| Lauwri De Pater |
FamousGrey |
Graphic Designer |
| Anne-Cécile Collignon |
FamousGrey |
Copywriter |
| Ken Wuytack |
FamousGrey |
Web designer |
| Laurens Groven |
FamousGrey |
Web designer |
| Arno Van Biesen |
FamousGrey |
Web Developer |
| Franco Scaramuzza |
FamousGrey |
Desktop Publisher |
| Marja Donckers |
FamousGrey |
Print Producer |
| Ingrid Deuss |
Ingrid Deuss Production |
Producer |
| Margaux Grossen |
Ingrid Deuss Production |
Production Manager |
| Jimmy Kets |
Brightside |
Freelance Photographer |
| Christophe Vekeman |
Christophe Vekeman |
Writer/Journalist |
| Jean-Pierre Havelange |
NMBS |
Responsible Communication |
| Jessica Pierrard |
NMBS |
Communication advisor |
| Carola Michiels |
FamousGrey |
Business Director |
Brief Explanation
During the Mobility Week we wanted to surprise commuters that go to work by train each and every day. Instead of just giving them a present we wanted to enlarge their everyday experience. Together with photographer Jimmy Kets we searched for the most intriguing things people can see during their journey. For each route, we gathered pictures of these events, told the story behind each of them and showed where they where located on their route. Why was there a huge spider drawn on one of the buildings in Brussels, or why does someone go walking next to the railway with 2 dogs and a pig each day.
On the first day of the Mobility Week, commuters received a booklet with all of these photo’s and stories, mapped on their everyday route. This way we brought their daily route alive and let them experience it in a new way.