| Title | I'M A LAWYER |
| Brand | DMITRY SEMENNIKOV |
| Product/Service | ADVOCATION |
| Category |
E02. Small Scale Special Solutions |
|
Entrant
|
BBDO RUSSIA GROUP Moscow, RUSSIA
|
|
Idea Creation
|
BBDO RUSSIA GROUP Moscow, RUSSIA
|
|
Media Placement
|
BBDO RUSSIA GROUP Moscow, RUSSIA
|
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Production
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BBDO RUSSIA GROUP Moscow, RUSSIA
|
Credits
| Nikolay Megvelidze |
BBDO Russia Group |
Chief Creative Director |
| Alexey Starodubov |
BBDO Russia Group |
Deputy Creative Director |
| Nikita Nikiforov |
BBDO Russia Group |
Strategic Planning Manager |
| Boris Sorokin |
BBDO Russia Group |
Business Development Manager |
| Ekaterina Garina |
BBDO Russia Group |
Progect manager |
| Alexandra Bichaeva |
BBDO Russia Group |
Account Manager |
| Arsen Mollakaev |
BBDO Russia Group |
Junior Art Director |
| Manu Meyer |
SAVE AS IT IS |
Executive Producer |
| Ivan Buralkin |
SAVE AS IT IS |
Executive Producer |
| Alёsha Starodubov |
SAVE AS IT IS |
Director |
| Nikolay Rykunov |
SAVE AS IT IS |
DOP |
Brief Explanation
In Russia, some car owners conceal parts of their number plates with various things: scraps of paper, compact discs, maple leaves etc. They do it to avoid paying for parking to avoid fines for wrong parking. However, this might be deemed unlawful, and then these owners could be held accountable. Placing a traffic lawyer’s card instead of the things people use to conceal their number plates that feature only Latin alphabet letters. We placed Cyrillic "ya" (is spelled like a flipped latin "R") letter on the front side of lawyer’s business card and contact info on the other. We told drivers about lawyer’s service without causing potential trouble for the owners.