Title	"HOUSES OF HOMELESS"
Brand	CHARITABLE ORGANIZATION “NOCHLEZHKA”
Product/Service	CHARITABLE ORGANIZATION “NOCHLEZHKA”
Category	E02. Small Scale Special Solutions
Entrant	VOZDUH ADVERTISING AGENCY St. Petersburg, RUSSIA
Idea Creation	VOZDUH ADVERTISING AGENCY St. Petersburg, RUSSIA

Name	Company	Position
Viacheslav Nabokov	VOZDUH advertising agency	Creative director
Vyacheslav Ivanov	VOZDUH advertising agency	Creative director
Valery Melnik	VOZDUH advertising agency	Creative head
Olga Lazarenko	VOZDUH advertising agency	Copywriter
Ekaterina Belyaeva	VOZDUH advertising agency	Designer
Roman Zvonov	VOZDUH advertising agency	Print director

Brief Explanation

Problem: St. Petersburg - Russia's second largest city, in which, as in other metropolitan areas, acute homeless problem - about 60 thousand people for various reasons are forced to live on the street. Charitable organization “Nochlezhka” (Doss house) helping homeless people for more than 15 years, once again decided to pay attention of citizens on this issue. Solution: Outdoor campaign "Houses of homeless". On the houses, we have placed about 100 unique commemorative plaques telling about those who once lost their homes and had to live in basements, porches, yards and attics of St. Petersburg. All of them are made of cardboard, which is habitually associated with the homeless life. The project is based on real stories of people who were looking for help from a charitable organization “Nochlezhka”. Results: The "Houses of homeless" campaign has caused wide feedback in society and in news Media: dozens of TV and