Title	SPIEREN VOOR SPIEREN POWERED BY MUSCLES
Brand	SPIEREN VOOR SPIEREN
Product/Service	MUSCLE DISEASE
Category	C04. Ambient Experiential & Immersive Digital
Entrant	DE COMBINATIE VAN FACTOREN Amsterdam, THE NETHERLANDS
Idea Creation	DE COMBINATIE VAN FACTOREN Amsterdam, THE NETHERLANDS
Media Placement	EXTERION MEDIA Amsterdam, THE NETHERLANDS
Media Placement 2	ZOEKHELDEN Amsterdam, THE NETHERLANDS
PR	MERKTROUBADOUR Amsterdam, THE NETHERLANDS
Production	KURTA52 Hilversum, THE NETHERLANDS
Production 2	PIXELIZE Hilversum, THE NETHERLANDS
Production 3	MENGWERK Hilversum, THE NETHERLANDS
Additional Company	STICHTING SPIEREN VOOR SPIEREM Amsterdam, THE NETHERLANDS
Additional Company 2	BOLDEN Amsterdam, THE NETHERLANDS
Additional Company 3	SHOPAROUND Amsterdam, THE NETHERLANDS

Name	Company	Position
Tim den Heijer & Deborah Bosboom	De Combinatie van Factoren	Creative director copy & art
Sjoerd Bongertman	De Combinatie van Factoren	Art Director
Nikki de la Rambelje	De Combinatie van Factoren	Copy
Daniëlle van Hengst	De Combinatie van Factoren	Copy
Yvette van der Meer	Yvettevandermeer.nl	Copy
ShopAround	ShopAround	Design

Brief Explanation

Spieren voor Spieren generates support for children with a rare muscle disease. By using healthy muscles in the fight against the disease. In this campaign, we took that idea very literally. Using an exercise bike, Olympic champion Pieter van den Hoogenband generated content onto a bus shelter on Amsterdam Central Station. So that Stan, a 5 year-old boy with diseased muscles, could tell his story. Online, we used the same principle: the film began to run when you moved your mouse or mobile phone. Thus launching the very first campaign for Spieren voor Spieren powered by muscles.