SAVE ME – THE SKI PASS THAT SAVES LIVES
| Title | SAVE ME – THE SKI PASS THAT SAVES LIVES |
| Brand | ÖTZTAL TOURISMUS |
| Product/Service | ÖTZTAL TOURISMUS |
| Category |
D03. Use of Digital Outdoor |
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Entrant
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SERVICEPLAN Munich, GERMANY
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Idea Creation
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SERVICEPLAN Munich, GERMANY
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Idea Creation 2
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SERVICEPLAN AUSTRIA Vienna, AUSTRIA
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Additional Company
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SERVICEPLAN HEALTH & LIFE Munich, GERMANY
|
Credits
| Alexander Schill |
Serviceplan |
Global Chief Creative Officer |
| Matthias Harbeck |
Serviceplan |
Executive Creative Director |
| Christian Gosch |
Serviceplan |
Executive Creative Director |
| Franz Roeppischer |
Serviceplan |
Creative Innovation Director |
| Lorenz Langgartner |
Serviceplan |
Creative Innovation Director |
| Sandra Loibl |
Serviceplan |
Creative Director |
| Vladislaus Tyszkiewicz |
Serviceplan |
Serviceplan |
| Luca Mueller |
Serviceplan |
Copywriter |
| Sandra Willibald |
Serviceplan |
Art Director |
| Alexander Budau |
Serviceplan |
Art Director |
| Sabine Schneider |
Serviceplan |
Art Director |
| Dennis Fritz |
Serviceplan |
Agency Producer Film |
| Hendrik Sommerfeld |
Freelancer |
Creative Producer |
| Valentin Boschi |
Freelancer |
Director |
| Jan Paepke |
Serviceplan |
Innovation Director |
Brief Explanation
Save me is the first ski pass with a built-in positioning chip. With this every skier in the ski resort Sölden is automatically locatable. After an avalanche a radio signal is immediately being sent out. The reflector in the pass returns it. And the mountain rescue can then pinpoint the victim’s exact location. The good thing about Save Me: The reflector is passive, meaning it doesn’t need batteries, so it’s always "on".