Demo Film

Presentation Image

Title	THE NEXT REMBRANDT
Brand	ING
Product/Service	FINANCIAL SERVICES
Category	E01. Non-Standard Indoor Advertising
Entrant	J. WALTER THOMPSON AMSTERDAM, THE NETHERLANDS
Idea Creation	J. WALTER THOMPSON AMSTERDAM, THE NETHERLANDS
Production	NEW AMSTERDAM FILM COMPANY, THE NETHERLANDS
Production 2	KREUKVRIJ Amsterdam, THE NETHERLANDS
Additional Company	MICROSOFT Amsterdam, THE NETHERLANDS
Additional Company 2	SUPERHERO CHEESECAKE Amsterdam, THE NETHERLANDS

Name	Company	Position
Bas Korsten	J. Walter Thompson Amsterdam	Executive Creative Director
Robert Nelk	J. Walter Thompson Amsterdam	Creative Art
Mark Peeters	J. Walter Thompson Amsterdam	Creative Copy
Guney Soykan	J. Walter Thompson Amsterdam	Sr. Creative Art Director
Kasia Haupt Canning	J. Walter Thompson Amsterdam	Sr. Creative Copywriter
Emanuel Flores	J. Walter Thompson Amsterdam	Tech Lead
Morris Franken	J. Walter Thompson Amsterdam	Developer
Ben Haanstra	J. Walter Thompson Amsterdam	Developer
Vinesh Gayadin	J. Walter Thompson Amsterdam	Design Director
Jesse Houweling	J. Walter Thompson Amsterdam	Digital Director
Agustin Soriano	J. Walter Thompson Amsterdam	Strategy Director
Tim Arnold	J. Walter Thompson Amsterdam	Editor
Robert Harrison	J. Walter Thompson Amsterdam	Photographer
Jessica Hartley	Jessica Hartley	PR Director
Elisah Boektje	J. Walter Thompson Amsterdam	Brand Manager
Frederique van der Hoeven	J. Walter Thompson Amsterdam	Screen Producer
Mariska Fransen	J. Walter Thompson Amsterdam	Screen Producer
Chariva Geurts	J. Walter Thompson Amsterdam	Print Producer
Andre Ferwerda	Andre Ferwerda	3D Artist
Olaf Gremie	Kreukvrij	Animation
Juliette Stevens	New Amsterdam Film Company	Director
Sander Verdonk	New Amsterdam Film Company	Film Producer
David Navarro	J. Walter Thompson Amsterdam	Creative Director
Jeroen van der Most	Jeroen van der Most	Special Advisor
Ferran Lopez	J. Walter Thompson Amsterdam	Special Advisor

Brief Explanation

Experts from the art and tech world, the international press and the general public were invited for the unveiling and exhibition of The Next Rembrandt. In Amsterdam, the place where Rembrandt worked and lived, a modern art gallery was transformed into an exhibition space for this 3D printing painting made out of Rembrandt data. Two big screens with the actual algorithms at work were playing behind the easel with the painting, made out of zero’s and ones. Special banners showed the 4 steps process that lead to the creation of this unique artwork. And the launch film of The Next Rembrandt was playing on screens at the back of the gallery. The special gallery was the place where the conversation about where data and technology can take us, started. From there it went global.