THE REVERSED TRAILER

Bronze Eurobest

Demo Film

Presentation Image

TitleTHE REVERSED TRAILER
BrandVOLKSWAGEN NORWAY/ HARALD A. MØLLER
Product/ServiceVOLKSWAGEN TRAILER ASSIST
Category D02. Use of Ambient Outdoor
Entrant TRY Oslo, NORWAY
Idea Creation TRY Oslo, NORWAY
Media Placement MEDIACOM Oslo, NORWAY
Media Placement 2 BE ON Oslo, NORWAY
PR TRY Oslo, NORWAY
Production BACON OSLO Oslo, NORWAY
Credits
Name Company Position
Øystein Halvorsen TRY Creative Director/ Copywriter
Karin Lund TRY Art Director
Preben Moan TRY Art Director
Camilla Bjørnhaug TRY Copywriter
Eirik Sørensen TRY Art Director
Finn Knudsen TRY Art Director
Morten Berger Karlsen TRY Copywriter
Morten Polmar TRY Account Director
Cathrine Wennersten TRY Account Manager
Annette Werner APT Digital Producer
Martin Klausen APT Webdesigner
Magnus Bergman APT Web Developer
Andreas Riiser Bacon OSL Director
Ola Narum Berg Bacon OSL Producer
Tommy Lybekk TRY Mac Designer

Brief Explanation

To promote the Trailer Assist feature (makes it easier to back up with a trailer) we built a somewhat special trailer. The trailer makes it look like we are backing up in high speed. What really happens is that the trailer actually has an engine and tows the car.With this vehicle we drove around in different towns and suburbs in Oslo. A lot of people reacted to it. Later the stunt also became online films introducing the ambient to a broader audience.