Title	DELICIOUS CALM
Brand	CAMPOFRÍO
Product/Service	PAVOFRÍO
Category	E03. Special Build
Entrant	McCANN Madrid, SPAIN
Idea Creation	McCANN Madrid, SPAIN
Production	HARRY Madrid, SPAIN

Name	Company	Position
Mónica Moro	Mccann Spain	General Creative Director
Jon Lavin	Mccann Spain	Executive Creative Director
Raquel Martínez	Mccann Spain	Exectuive Creative Director
Héctor Losa	Mccann Spain	Art Director and Copywritter
Lorena Álvarez	Mccann Spain	Art Director and Copywritter

Brief Explanation

For years, Pavofrio has been advertising over and above mere product benefits. The brand is proud of its commitment to women and offers a point of view on their situation. Thus becoming a megaphone for reporting different mandates they face, consciously or unconsciously. Pavofrío defends women’s freedom to be whatever they choose, provided it makes them feel good, fulfilled and happy.