SMART "MOST OPEN TEST DRIVE"

Bronze Eurobest

Demo Film

Presentation Image

TitleSMART "MOST OPEN TEST DRIVE"
BrandDAIMLER AG, SMART
Product/ServiceSMART FORTWO CABRIO 453
Category D02. Use of Ambient Outdoor
Entrant BBDO GROUP GERMANY Berlin, GERMANY
Idea Creation BBDO GROUP GERMANY Berlin, GERMANY
Production MARKENFILM CROSSING Hamburg, GERMANY
Additional Company BBDO LIVE Düsseldorf, GERMANY
Credits
Name Company Position
Wolfgang Schneider BBDO Group Germany GmbH Chief Creative Officer
Jan Harbeck BBDO Berlin GmbH Creative Managing Director
Ton Hollander BBDO Berlin GmbH Creative Managing Director
Michael Schachtner BBDO Berlin GmbH Executive Creative Director
David Missing, Fedja Kehl BBDO Berlin GmbH Creative Director
Shelley Lui BBDO Berlin GmbH Art Director
Kyra Nenz, Julian Stölting BBDO Berlin GmbH Copywriter / Script
Jan Hendrik Oelckers BBDO Berlin GmbH Group Account Director
Lindsay Jönsson BBDO Berlin GmbH Account Director
Sonja Ruschke BBDO Berlin GmbH Account Manager
Stefan Bader, Silke Rochow BBDO Berlin GmbH Agency Producer
Steffen Gentis BBDO Group Germany GmbH Chief Production Officer
Oliver Hack, Alexander Husche Markenfilm Crossing Producer
- ARRI Mitte, CraftWork Post Production Company
Julia Dobler ARRI Mitte Producer
- Nordmeister Music/Sound Design
Malte Hagemeister, Kristian Nord - Composer
- Studio Funk Berlin Audio Production House
Julian Maßmann Studio Funk Berlin Sound Engineer
Uta Wittchen, Nicole Leibner Studio Funk Berlin Producer
Kai Sehr c/o Markenfilm Crossing Director
Björn Knechtel c/o Markenfilm Crossing Director of Photography
Sven Duncker - Editor
Martin Poggenclaas, the makery - Visual Effects
- Orange Films Cape Town Setting
- Deep Blue, Orange Films Cape Town Casting

Brief Explanation

The “Most Open Test Drive” took place on a closed test drive track in the middle of Cape Town, South Africa. 18 pairs of test drivers faced the challenge, to be as radically open as the new smart fortwo cabrio. Connected to a lie detector, the driver had to answer questions in the face of her or his best friends, beloved ones or family members. Only those who answered these questions openly and honestly have a chance to win because once a lie is exposed by the lie detector, the roof closes and the test drive is over.