Demo Film

Presentation Image

Title	THERAFLU THERMOSCANNER
Brand	GLAXOSMITHKLINE CONSUMER HEALTHCARE
Product/Service	THERAFLU
Category	C02. Interactive & Dynamic Billboards / Posters
Entrant	SAATCHI & SAATCHI POLAND Warsaw, POLAND
Idea Creation	SAATCHI & SAATCHI POLAND Warsaw, POLAND
Idea Creation 2	SAATCHI & SAATCHI Carouge, SWITZERLAND
Idea Creation 3	INTERACTIVE SOLUTIONS Warsaw, POLAND
PR	MSL GROUP Warsaw, POLAND

Name	Company	Position
Jason Romeyko	Saatchi & Saatchi Switzerland	Global Chief Creative Officer
John Pallant	Saatchi & Saatchi	Executive Creative Director EMEA
Kamil Majewski	Saatchi & Saatchi Poland / Interactive Solutions	Creative Director
Piotr Osiński	Saatchi & Saatchi Poland / Interactive Solutions	Copywriter
Patrycja Lukjanow	Saatchi & Saatchi Poland / Interactive Solutions	Art Director
Marine Quéré	Saatchi & Saatchi Switzerland	Copywriter
Frédéric Doms	Saatchi & Saatchi Switzerland	Art Director
Rafał Nagiecki	Saatchi & Saatchi Poland / Interactive Solutions	Executive Design Director
Rafał Bauer	Saatchi & Saatchi Poland / Interactive Solutions	Digital Design Director
Tomasz Szczyciński	Saatchi & Saatchi Poland / Interactive Solutions	Digital Designer
Magdalena Kubacka	Saatchi & Saatchi Switzerland	Global Digital Director
Paulina Ufel	Saatchi & Saatchi Poland / Interactive Solutions	Business Director
Izabela Siek	Saatchi & Saatchi Poland / Interactive Solutions	Account Manager
Marek Rosłan	Saatchi & Saatchi Poland / Interactive Solutions	Brand & Communication Planner
Lee Sharrock	Saatchi & Saatchi	Director of Global Creative PR
Michał Księżuk	Saatchi & Saatchi Poland / Interactive Solutions	Creative Technologist
Olga Ładna	Saatchi & Saatchi Poland / Interactive Solutions	Junior TV Producer
Piotr Sobiech	Ejsak Group	Project Manager
Arek Ejsak	Ejsak Group	Managing Director
Arkadiusz Budziński	GlaxoSmithKline Consumer Healthcare	Marketing Director Poland
Zoltan Rantal	GlaxoSmithKline Consumer Healthcare	Area Marketing Manager, Respiratory Health Multisymptom, CEE
Adam Mickiewicz	GlaxoSmithKline Consumer Healthcare	Theraflu Senior Brand Manager Poland
Daniel Mailliard	Saatchi & Saatchi	SVP Creative Director

Brief Explanation

We created the Theraflu Thermoscanner - the world's first interactive advertising medium measuring fever – one of the first symptoms of flu. Our interactive outdoor ads equipped with a thermal camera were placed in high foot traffic areas, creating the perfect opportunity for passers by to check if they have a fever, without even having to take off their winter coat. People could also generate their own ‘thermo-selfie’, and share it on their social media or send it to whoever they wanted… to their boss for example, as proof that they have a fever and need to take the day off. After measuring their temperature people were directed to prepare for a flu season with Theraflu.