#NETFLIXSWAP

Gold Eurobest
Title#NETFLIXSWAP
BrandNETFLIX
Product/ServiceNETFLIX ORIGINAL SERIES
Category E05. Interactive Outdoor Experiences
Entrant DAREWIN ENTERTAINMENT AGENCY Paris, FRANCE
Idea Creation DAREWIN ENTERTAINMENT AGENCY Paris, FRANCE
Credits
Name Company Position
Wale Gbadamosi Oyekanmi Darewin Paris CEO / Founder
Baptiste Clinet Darewin Paris DMD / Executive Creative Director
Fabienne Fiorucci & Damien Foui Darewin Paris ACD
Jeffrey Corlay Darewin Paris Art Director
Jeremy Fouilloux Darewin Paris Copywriter
Lennie Stern Darewin Paris Deputy Managing director
Yaël Guetta Darewin Paris Account Director
Maëva Cousin Darewin Paris Junior Account Manager

Brief Explanation

To promote Netflix original series, we created the "NetflixSwap" the first outdoor campaign using Snapchat and their new "Face Swap" filter, to fulfill your ultimate desire: becoming your favourite character! Everywhere in France, we installed posters featuring all your beloved Netflix original heroes : Pablo Escobar, Frank Underwood, Kimmy Schmidt… All the posters were designed for an instant faceswap with the originals characters and make you want to share the #NetflixSwap.