Title	SAVE ME – THE SKI PASS THAT SAVES LIVES
Brand	ÖTZTAL TOURISMUS
Product/Service	ÖTZTAL TOURISMUS
Category	C03. Ambient Use of Digital Technology
Entrant	SERVICEPLAN Munich, GERMANY
Idea Creation	SERVICEPLAN Munich, GERMANY
Idea Creation 2	SERVICEPLAN AUSTRIA Vienna, AUSTRIA
Additional Company	SERVICEPLAN HEALTH & LIFE Munich, GERMANY

Name	Company	Position
Alexander Schill	Serviceplan	Global Chief Creative Officer
Matthias Harbeck	Serviceplan	Executive Creative Director
Christian Gosch	Serviceplan	Executive Creative Director
Franz Roeppischer	Serviceplan	Creative Innovation Director
Lorenz Langgartner	Serviceplan	Creative Innovation Director
Sandra Loibl	Serviceplan	Creative Director
Vladislaus Tyszkiewicz	Serviceplan	Copywriter
Luca Mueller	Serviceplan	Copywriter
Sandra Willibald	Serviceplan	Art Director
Alexander Budau	Serviceplan	Art Director
Sabine Schneider	Serviceplan	Account Manager
Dennis Fritz	Serviceplan	Senior Motion Designer
Hendrik Sommerfeld	Freelancer	Editor
Valentin Boschi	Zwupp	Director
Jan Paepke	Serviceplan	Innovation Director

Brief Explanation

Save me is the first ski pass with a built-in positioning chip. With this every skier in the ski resort Sölden is automatically locatable. After an avalanche a radio signal is immediately being sent out. The reflector in the pass returns it. And the mountain rescue can then pinpoint the victim’s exact location. The good thing about Save Me: The reflector is passive, meaning it doesn’t need batteries, so it’s always "on".