Demo Film

Presentation Image

Title	UPSIDE DOWN CAN
Brand	ORANGINA
Product/Service	ORANGINA
Category	E02. Small Scale Special Solutions
Entrant	BETC Paris, FRANCE
Idea Creation	BETC Paris, FRANCE
Production	LUMINI PARIS, FRANCE
Additional Company	BENZENE MUSIC Paris, FRANCE

Name	Company	Position
Rémi Babinet	BETC	CCO
Stéphane Xiberras	BETC	CCO
Ivan Beczkowski	BETC Digital	Executive Creative Director
Benjamin Le Breton, Arnaud Assouline	BETC	Creative Director
Julien Vergne	BETC	Art Director
Alexandre Girod	BETC	Copywriter
Bao Tu-Ngoc	BETC	Producer
Sébastien Houdusse	BETC	Strategic Planner

Brief Explanation

Orangina is a French soda brand.Since 1936, it has brought the unique flavour of the Mediterranean through its authentic taste of oranges with real fruit pulp and its natural orange zest. To really enjoy the taste of Orangina you have to gently shake the bottle to mix the fruit inside. Since its creation Orangina has stressed the importance of mixing the pulp but when it comes in a can, people forget to do it.Our objective, make people turn their can over to mix the pulp!We created a limited edition of cans with the opening underneath, called The Upside Down Can. People looking for the opening, have to turn over the can to drink the soda already mixed with the pulp.