Demo Film

Presentation Image

Title	LEBON
Brand	LIDL
Product/Service	DISCOUNT FOOD
Category	E04. Live Advertising & Events
Entrant	INGO Stockholm, SWEDEN
Idea Creation	INGO Stockholm, SWEDEN
Production	STANDART Stockholm, SWEDEN
Production 2	COLONY Stockholm, SWEDEN
Additional Company	SCREAM MEDIABYRA Stockholm, SWEDEN

Name	Company	Position
Björn Ståhl	INGO Stockholm	Executive Creative Director
Josefine Richards	INGO Stockholm	Creative Director
Rikard Holst	INGO Stockholm	Art Director
Marie Klinte	INGO Stockholm	Account Director
Joachim Ewert	INGO Stockholm	Account Manager
Markus Ahlm	Colony	Producer
Andreas Mandahus	INGO Stockholm	Graphic Designer
Fredrik Lundberg	INGO Stockholm	Digital Art Director
Anna Högkil	Colony	Event manager
Titti Qvarnström	Bloom in the park	Head Chef
Markus Svanberg	Standart	Director
Matilde Sköld	Standart	Director

Brief Explanation

Every year on the 10th of December the Noble Prizes are awarded in The Grand City Hall of Stockholm. 1300 royal guests and the laureates are invited. However, the most famous thing about the evening is the carefully crafted menu, which is served according to a strict minute by minute schedule. Millions of people watch the live broadcast of the Nobel dinner. And in a neighbor TV channel, at the same time, The Le Bon dinner was aired live during commercialbreaks. This year on the same night, in the same second, the doors to another banquet opened - LE BON (a palindrome of NOBEL). It mirrored every little detail of the Nobel banquet: a 1.1 replica of the Grand City Hall, 1300 guests, 5200 plates, 50 chefs, 260 waiters etc. Finally anyone could experience the Nobel menu - which was 100 % made of ingredients from LIDL, the discount store.