Demo Film

Presentation Image

Title	THE TALKING WONDERS
Brand	FAI - FONDO AMBIENTE ITALIANO
Product/Service	FAIMARATHON - OPEN DOORS DAY
Category	E05. Interactive Outdoor Experiences
Entrant	McCANN WORLDGROUP Milan, ITALY
Idea Creation	McCANN WORLDGROUP Milan, ITALY
Production	MRK PRODUCTIONS MILANO, ITALY
Production 2	ECCETERA Milan, ITALY

Name	Company	Position
Alessandro Sabini	McCann Worldgroup Milan	Chief Creative Officer
Gaetano Del Pizzo	McCann Worldgroup Milan	Creative Excellence Director
Gaston Guetmonovitch	McCann Worldgroup Milan	Creative Director
Paolo Boccardi	MRM - McCann	Creative Director
Niccolò Moronato	McCann Worldgroup Milan	Senior Copywriter
Marco Zilioli	McCann Worldgroup Milan	Art Director
Josè Bagnarelli	Eccetera Produzioni Audio	Executive Creative Producer
Marco Rossi	MRK Productions	Director
Luca Imperato	Eccetera Produzioni Audio	Sound Designer
Marco Vaccaro	Eccetera Produzioni Audio	Sound engineer
Mauro Fazzini	Eccetera Produzioni Audio	Sound engineer
Michele Romani	McCann Worldgroup Milan	Art Director
Marina Tercelan	McCann Worldgroup Milan	Head of Art Direction

Brief Explanation

If Italian buildings could talk, what stories would they tell? And would you stop by to listen? The “Talking Wonders” is an ambient outdoor operation that, for the very first time, turned ordinary house intercoms into an advertising medium. Passersby were surprised on the street by different characters calling them from the intercom, which turned out to be a re-enacting of a historic anecdote regarding a specific artistic wonder hiding behind the doors of the building. Then, when prospects got curious enough, the door opened and the voice invited them in to see the wonder for themselves and sign up to FAIMarathon, FAI’s yearly event opening the doors of hundreds of Italy’s hidden wonders.