Demo Film

Presentation Image

Title	EIFFEL TOWER ALL YOURS
Brand	HOMEAWAY
Product/Service	VACATION RENTALS
Category	E01. Non-Standard Indoor Advertising
Entrant	SAATCHI & SAATCHI FRANCE Paris, FRANCE
Idea Creation	SAATCHI & SAATCHI FRANCE Paris, FRANCE
Media Placement	BLUE449 Paris, FRANCE
PR	GRAYLING AGENCY Paris, FRANCE
Production	PRODIGIOUS Saint-Denis, FRANCE
Additional Company	GOOD2HEAR NEUILLY SUR SEINE, FRANCE

Name	Company	Position
Philippe Rachel	Saatchi & Saatchi France	Creative Director
Carl Harborg	Saatchi & Saatchi France	Creative Director
Vincent Berard	Saatchi & Saatchi France	Art Director
Olivier Porte	Saatchi & Saatchi France	Art Director
Olivier Desprès	Saatchi & Saatchi France	Managing Director
Philippe Merillon	Saatchi & Saatchi France	Managing Director
Barberine Reyners	Saatchi & Saatchi France	Strategic Planning Director
Roxane Roullier	Saatchi & Saatchi France	Account Director
Guillaume Nikos	Saatchi & Saatchi France	Account Director
Pauline Lejars	Saatchi & Saatchi France	Advertising Manager
Chloé Oxane	Saatchi & Saatchi France	Advertising Manager
Yaniv Abittan	Saatchi & Saatchi France	Chief Operating Officer
Jacques-Marie André	Saatchi & Saatchi France	Operational Account Manager
Nicolas Hamou	Saatchi & Saatchi France	Production Manager
Toufik Mahfoufi	Saatchi & Saatchi France	Production Manager
Adrien Lo	Saatchi & Saatchi France	Floor Manager
Alix Calonne	Saatchi & Saatchi France	Event Account Director
Jessica Xavier-Cochelin	Saatchi & Saatchi France	Account Manager
Kate Stanners	Saatchi & Saatchi UK	Global Chief Creative Officer
Marie Deery	Saatchi & Saatchi UK	Head Of Account Management
Amy Wright	Saatchi & Saatchi UK	Account Director
Isabelle de Mascolo	Prodigious	Producer
Alison Begon	Prodigious	Production Director
Olivier Minet	Prodigious	Film Director
César Decharme	Prodigious	Film Director
Hannah Rosselin	Prodigious	Film Director
Stève Siracuse	Prodigious	Film Director

Brief Explanation

HomeAway gave guests from around the globe a chance to make history as the first to ever sleep over in the world’s most iconic public space : the Eiffel Tower. Beside creating a global communication campaign, the agency had to built in 48 hours a real and unique apartment on the first floor of the Eiffel Tower. Through a digital contest, 4 families won the privilege to spend a magic overnight stay and enjoyed numerous surprises among which a sumptuous gourmet dinner. In addition to the sleepovers, HomeAway welcomed more than 9000 people to live extraordinary moments in the apartment during 1 month : romantic afternoon, kids activities, football matches on giant screen, yoga session…