Demo Film

Presentation Image

Title	THE REVERSED TRAILER
Brand	VOLKSWAGEN NORWAY/ HARALD A. MØLLER
Product/Service	VOLKSWAGEN TRAILER ASSIST
Category	D02. Use of Ambient Outdoor
Entrant	TRY Oslo, NORWAY
Idea Creation	TRY Oslo, NORWAY
Media Placement	MEDIACOM Oslo, NORWAY
Media Placement 2	BE ON Oslo, NORWAY
PR	TRY Oslo, NORWAY
Production	BACON OSLO Oslo, NORWAY

Name	Company	Position
Øystein Halvorsen	TRY	Creative Director/ Copywriter
Karin Lund	TRY	Art Director
Preben Moan	TRY	Art Director
Camilla Bjørnhaug	TRY	Copywriter
Eirik Sørensen	TRY	Art Director
Finn Knudsen	TRY	Art Director
Morten Berger Karlsen	TRY	Copywriter
Morten Polmar	TRY	Account Director
Cathrine Wennersten	TRY	Account Manager
Annette Werner	APT	Digital Producer
Martin Klausen	APT	Webdesigner
Magnus Bergman	APT	Web Developer
Andreas Riiser	Bacon OSL	Director
Ola Narum Berg	Bacon OSL	Producer
Tommy Lybekk	TRY	Mac Designer

Brief Explanation

To promote the Trailer Assist feature (makes it easier to back up with a trailer) we built a somewhat special trailer. The trailer makes it look like we are backing up in high speed. What really happens is that the trailer actually has an engine and tows the car.With this vehicle we drove around in different towns and suburbs in Oslo. A lot of people reacted to it. Later the stunt also became online films introducing the ambient to a broader audience.