Title	REAL VIEWS
Brand	RENAULT
Product/Service	RENAULT MÉGANE
Category	E03. Special Build
Entrant	PUBLICIS BRUSSELS, BELGIUM
Idea Creation	PUBLICIS BRUSSELS, BELGIUM

Name	Company	Position
Marc Richard Vander Heyden & Kermit Cota	Publicis Brussels	Creatives
Tom Berth	Publicis Brussels	Creative Director
Geert De Rocker	Publicis Brussels	Creative Director
Naïm Baddich	Publicis Brussels	Digital Creative Director
Marc Richard Vander Heyden	Publicis Brussels	Creative
Kermit Cota	Publicis Brussels	Creative
Maarten De Maayer	Publicis Brussels	UK Copywriter
Muriel Douchain	Publicis Brussels	Account Director
Allen Marchant	Publicis Brussels	Account Manager
Dieter Riemaeker	Publicis Brussels	Strategic Planner
Tanguy De Kelver	Publicis Brussels	Digital Producer
Tim Knapen	Indianen	Developer
Everything Is Fun	Everything Is Fun	Web Development
Not Human - Prspx	Not Human - Prspx	Web Design
Geronimo	Geronimo	Film Production
Jan Boon	Geronimo	Director
Marc Van Buggenhout	ASP TV	Agency TV Producer
Tuyen Pham	ASP TV	Agency TV Producer
Aline Hoffmann	Renault Belux	Client Supervisor

Brief Explanation

In the video summary of the campaign we start by showing what a ‘real view’ looks like. It could be when you’re sitting in a café, it could be when crossing the street. The thing that identifies a real view is the authenticity and the surprise. We then show what sets us apart from any other traditional campaign. We don’t use YouTube views, or the amount of shares as a measure for success, but we use real views. How we managed to capture these is explained by Tom, a brilliant geek. We first tested the facial recognition cameras on 13.000 faces before launching it. You can also follow how the amount of real views evolved while the car was driving around on newmegane.renault.be.