Title	AUDIBLE STREET ART
Brand	URAL MUSIC NIGHT
Product/Service	URAL MUSIC NIGHT FESTIVAL
Category	C03. Ambient Use of Digital Technology
Entrant	VOSKHOD Ekaterinburg, RUSSIA
Idea Creation	VOSKHOD Ekaterinburg, RUSSIA

Name	Company	Position
Andrey Gubaydullin	Voskhod	ECD
Daria Ovechkina	Voskhod	Copywriter
Anton Rozhin	Voskhod	Copywriter
Vladislav Derevyannikh	Voskhod	Art Director
Dmitry Maslakov	Voskhod	Digital Creative Director
Alexander Zolotov	Voskhod	Programmer
Yana Akhmetshina	Voskhod	Designer

Brief Explanation

A new music festival, Ural Music Night, took place in Ekaterinburg, a large city with a population of 1,5 million people. We created a street art that can be heard using official festival app MusicNight. The idea was inspired by the old Soviet technology that uses visual codes for sound synthesis. The app captures on special marks and converts everything between them into sound. We found an old wooden fence and a cracked wall. Street-art adds vivid color and sound to the urban reality, camouflages its industrial dreariness. More than 200 000 people visited the festival.