Title	FOUNTAIN AGAINST TORTURE
Brand	AMNESTY INTERNATIONAL
Product/Service	CAMPAIGN AGAINST TORTURE
Category	E03. Special Build
Entrant	SCHOLZ & FRIENDS Berlin, GERMANY
Idea Creation	SCHOLZ & FRIENDS Berlin, GERMANY

Name	Company	Position
Matthias Spaetgens	Scholz & Friends	Chief Creative Officer
Robert Krause	Scholz & Friends	Managing Creative Director
Mathias Rebmann	Scholz & Friends	Creative Director
Björn Kernspeckt	Scholz & Friends	Creative Director
Max Marohn	Scholz & Friends	Art Director
René Gebhardt	Scholz & Friends	Art Director
Nils Busche	Scholz & Friends	Copywriter
Johannes Stoll	Scholz & Friends	Photographer
Nick Anderson	n/a	Illustrator
Janine Ginzel	Scholz & Friends	Account Manager
Julia Klemann	Scholz & Friends	Account Manager
Kristin Ammon	Scholz & Friends	Agency Producer
Mantas Jockus	n/a	Cinematographer
Daniel Klessig	Scholz & Friends	Editor
Sebastian Thiel	Scholz & Friends	Technical Project Manager
Erik Tannhäuser	n/a	Sculptor

Brief Explanation

To raise awareness for torture Amnesty International created the "Fountain of torture". A monument that shows the horrors of waterboarding but can easily be stopped by donating. Since Guantanamo the most well known symbol for torture is waterboarding. A form of torture that "simulates" painful drowning. To raise donations, Amnesty International confronted potential supporters with the horrors of torture where they least expected it: in their favorite shopping malls. This is where Amnesty created the fountain of torture. People could stop the waterboarding by donating at the interactive monument, via text messaging or on the Amnesty website. The monument was set up in several German cities in summer and autumn 2015. Every opening ceremony was attended by local politicians, celebrities and former torture victims giving the idea additional media attention. Amnesty’s website also featured a digital version of the fountain.