PROJECT GERMANY

Short List
TitlePROJECT GERMANY
BrandHORNBACH
Product/ServiceDIY HOME IMPROVEMENTS SUPERSTORES
Category E04. Live Advertising & Events
Entrant HEIMAT Berlin, GERMANY
Idea Creation HEIMAT Berlin, GERMANY
PR BUREAU N Berlin, GERMANY
Production PARTIZAN Berlin, GERMANY
Additional Company SOMETHING FANTASTIC Berlin, GERMANY
Credits
Name Company Position
Thomas Schnaitmann Hornbach Client Marketing Director
Julia Ziegelmann Hornbach Client Marketing Director
Guido Heffels HEIMAT Berlin Chief Creative Officer
Guido Heffels HEIMAT Berlin Creative Director
Teresa Jung HEIMAT Berlin Creative Director
Felix Pfannmüller HEIMAT Berlin Art Director
Marlon Fischer HEIMAT Berlin Copywriter
Tim Holtkötter HEIMAT Berlin Agency Account Supervisor
Franziska Lequen HEIMAT Berlin Agency Account Manager
Elena Schütz Something Fantastic Designer (Pavilion)
Julian Schubert Something Fantastic Designer (Pavilion)
Leonard Streich Something Fantastic Designer (Pavilion)
Marius Helten Something Fantastic Designer (Pavilion)
Ruben Bernegger Something Fantastic Designer (Pavilion)
Charlotte Schönberger Something Fantastic Designer (Pavilion)
Peter Cachola Schmal Deutsches Architekturmuseum Coordination
Oliver Elser Deutsches Architekturmuseum Curator
Kerstin Heffels HEIMAT Berlin Agency Producer
Jan Hendrik Becker - Director
Steffen Hammerich - Director of Photography
Jonas Schubert HEIMAT Berlin Additional Camera
Enno Heffels HEIMAT Berlin Additional Camera
Moritz Merkel Partizan Executive Producer
Swenja Babucke Partizan Producer
Martin Woost - Sound Design
Geza Pieruschka - Post Production
Mathias Geck - Telecine
Thomas Berlin - Music
Rüdiger Nehmzow - Photographer

Brief Explanation

In collaboration with Germany’s Foreign Office, we transformed a listed building into an iconic and thought provoking signal. Even where advertising was forbidden. With the project itself. Project Germany: A construction site, made to unite. Where craftsmen from every nation started their collaborative work. Creating four additional entrances from all sides, inviting everyone into the highly discussed and controversial building. Showing the new state of mind of an entire nation. And giving an entire country a brand new image.