|
Title
Brand
Product / Service
|
Entrant Company |
Location
|
Idea Creation Company
|
Location |
Award
|
|
A01 Fast Moving Consumer Goods
|
PEPSI RETRO STUDIO
PEPSICO
PEPSI BEVERAGE |
DDB ROMANIA Bucharest
|
ROMANIA |
DDB ROMANIA
Bucharest
|
ROMANIA |
Short List |
|
A02 Healthcare
|
A HARD PILL TO SWALLOW
APOTEK HJÄRTAT
APOTEK HJÄRTAT |
ÅKESTAM HOLST Stockholm
|
SWEDEN |
ÅKESTAM HOLST
Stockholm
|
SWEDEN |
Gold
|
|
A03 Durable Consumer Goods including Automotive
|
THE (RE)COLLECTION
DIESEL
DIESEL |
PUBLICIS ITALY Milan
|
ITALY |
PUBLICIS ITALY
Milan
|
ITALY |
Short List |
ETERNAL RUN
ASICS
ASICS GLIDERIDE |
EDELMAN London
|
UNITED KINGDOM |
EDELMAN
London
|
UNITED KINGDOM |
Bronze
|
|
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
|
ACT FOR FOOD
CARREFOUR
CARREFOUR |
MARCEL Paris
|
FRANCE |
MARCEL
Paris
PUBLICIS CONSEIL
Paris
|
FRANCE |
Short List |
BLACK FRIDAY RE(SALE)
IKEA DENMARK
IKEA DENMARK |
HJALTELIN STAHL, PART OF ACCENTURE INTERACTIVE Copenhagen
|
DENMARK |
HJALTELIN STAHL, PART OF ACCENTURE INTERACTIVE
Copenhagen
|
DENMARK |
Silver
|
|
A07 Not-for-profit / Charity / Government
|
-60% CULTURE
STATE OF THE ARTS
FLEMISH ART |
BBDO BELGIUM Brussels
|
BELGIUM |
BBDO BELGIUM
Brussels
|
BELGIUM |
Gold
|
|
B01 Use of Ambient Media: Small Scale
|
N23. A FRAGRANCE BASED ON REAL EVENTS
NOVAYA GAZETA
THE BOYCOTT OF THE OPENING OF THE PERFUME BOUTIQUE IN THE "THE HOUSE OF EXECUTIO |
ACTION Moscow
|
RUSSIA |
ACTION
Moscow
|
RUSSIA |
Short List |
FORTUM CIRCO® HANDLE
FORTUM
FORTUM CIRCO® RECYCLED PLASTIC |
TBWA\HELSINKI
|
FINLAND |
TBWA\HELSINKI
|
FINLAND |
Short List |
|
B02 Use of Ambient Media: Large Scale
|
BIRDS WILL BE BACK
RECKITT BENCKISER TURKEY
FINISH |
HAVAS TURKEY Istanbul
|
TURKEY |
HAVAS TURKEY
Istanbul
|
TURKEY |
Short List |
|
C01 Guerrilla Marketing & Stunts
|
EURYTHENES PLASTICUS
WWF GERMANY
THE NEW SPECIES EURYTHENES PLASTICUS |
BBDO Düsseldorf
|
GERMANY |
BBDO
Düsseldorf
|
GERMANY |
Bronze
|
|
C03 Exhibitions / Installations
|
THE INVISIBLE STORE
BOTTEGA VENETA
BOTTEGA VENETA |
PUBLICIS ITALY Milan
|
ITALY |
PUBLICIS ITALY
Milan
INDEPENDENT IDEAS
Milan
|
ITALY |
Short List |
ZEROZEROZERO STORE
SKY ITALIA
TV SHOW ZEROZEROZERO BASED ON THE BOOK BY ROBERTO SAVIANO |
M&C SAATCHI Milan
|
ITALY |
M&C SAATCHI
Milan
|
ITALY |
Short List |
|
C04 Competitions & Promotional Games
|
THE NO SHOW ROOM
VOLKSWAGEN
VOLKSWAGEN CAR |
NORD DDB Stockholm
|
SWEDEN |
NORD DDB
Stockholm
|
SWEDEN |
Short List |
FEEL THE FORCE MACHINE
THE COCA-COLA COMPANY
COCA-COLA ZERO SUGAR |
INGO Stockholm
|
SWEDEN |
INGO
Stockholm
|
SWEDEN |
Short List |
AMAZON BINGE SHOPPING
AMAZON PRIME VIDEO
AMAZON PRIME VIDEO |
HEREZIE Paris
|
FRANCE |
HEREZIE
Paris
|
FRANCE |
Short List |
|
C05 Customer Retail / In-Store Experience
|
TELCOLLECTION
PRISMA
TELCOLLECTION CLOTHING LINE |
TBWA\HELSINKI
|
FINLAND |
TBWA\HELSINKI
|
FINLAND |
Silver
|
CROCODILE FREE
LACOSTE
LACOSTE |
BETC Paris
|
FRANCE |
BETC
Paris
|
FRANCE |
Short List |
AMAZON BINGE SHOPPING
AMAZON PRIME VIDEO
AMAZON PRIME VIDEO |
HEREZIE Paris
|
FRANCE |
HEREZIE
Paris
|
FRANCE |
Short List |
THE IN-BETWEEN WATER
ALKO
THE IN-BETWEEN WATER |
TBWA\HELSINKI
|
FINLAND |
TBWA\HELSINKI
|
FINLAND |
Bronze
|
|
C06 360 integrated brand experience
|
TELCOLLECTION
PRISMA
TELCOLLECTION CLOTHING LINE |
TBWA\HELSINKI
|
FINLAND |
TBWA\HELSINKI
|
FINLAND |
Bronze
|
|
C07 Customer Acquisition & Retention
|
ENJOY BEFORE RETURNING
DIESEL
DIESEL |
PUBLICIS ITALY Milan
|
ITALY |
PUBLICIS ITALY
Milan
|
ITALY |
Grand Prix
|
LOTTO CHRISTMAS COLLECTION
THE DANISH NATIONAL LOTTERY
LOTTO |
ROBERT/BOISEN & LIKE-MINDED Copenhagen
|
DENMARK |
ROBERT/BOISEN & LIKE-MINDED
Copenhagen
|
DENMARK |
Short List |
|
D01 Tech-led Brand Experience
|
FEEL THE FORCE MACHINE
THE COCA-COLA COMPANY
COCA-COLA ZERO SUGAR |
INGO Stockholm
|
SWEDEN |
INGO
Stockholm
|
SWEDEN |
Bronze
|
|
D02 Use of Mobile & Devices
|
.COMDOM
TELENET
COMMERCIAL PUBLIC SERVICES |
WUNDERMAN THOMPSON Antwerp
|
BELGIUM |
WUNDERMAN THOMPSON
Antwerp
|
BELGIUM |
Silver
|
|
D03 Use of Social & Digital Platforms
|
IKEA PETUNES
IKEA BELGIUM
ALL |
OGILVY | SOCIAL.LAB BELGIUM Brussels
|
BELGIUM |
OGILVY | SOCIAL.LAB BELGIUM
Brussels
|
BELGIUM |
Short List |
AMAZON BINGE SHOPPING
AMAZON PRIME VIDEO
AMAZON PRIME VIDEO |
HEREZIE Paris
|
FRANCE |
HEREZIE
Paris
|
FRANCE |
Bronze
|
-60% CULTURE
STATE OF THE ARTS
FLEMISH ART |
BBDO BELGIUM Brussels
|
BELGIUM |
BBDO BELGIUM
Brussels
|
BELGIUM |
Bronze
|
|
D04 Digital Installations
|
TEAR DOWN THIS WALL
THE DDR MUSUEM
TEAR DOWN THIS WALL |
THE DDR MUSEUM Berlin
|
GERMANY |
VIRTUE
Copenhagen
NO SLEEP
Copenhagen
|
DENMARK |
Bronze
|
SPACEBUZZ: VR EDUCATION PROGRAMME FOR CHILDREN CREATING EARTH’S AMBASSADORS
SPACEBUZZ
SPACEBUZZ: EXPERIENTIAL EDUCATION PROGRAMME |
MEDIAMONKS Hilversum
|
THE NETHERLANDS |
MEDIAMONKS
Hilversum
SPACEBUZZ
Amsterdam
|
THE NETHERLANDS |
Bronze
|
|
D05 New Realities & Voice Activation
|
SPACEBUZZ: VR EDUCATION PROGRAMME FOR CHILDREN CREATING EARTH’S AMBASSADORS
SPACEBUZZ
SPACEBUZZ: EXPERIENTIAL EDUCATION PROGRAMME |
MEDIAMONKS Hilversum
|
THE NETHERLANDS |
MEDIAMONKS
Hilversum
SPACEBUZZ
Amsterdam
|
THE NETHERLANDS |
Short List |
|
E01 Launch / Re-launch
|
SUPERWEAR
AMAZON PRIME VIDEO
AMAZON PRIME VIDEO (THE BOYS) |
HEREZIE Paris
|
FRANCE |
HEREZIE
Paris
|
FRANCE |
Short List |
|
E02 Sponsorship & Brand Partnership
|
BLACK FRIDAY RE(SALE)
IKEA DENMARK
IKEA DENMARK |
HJALTELIN STAHL, PART OF ACCENTURE INTERACTIVE Copenhagen
|
DENMARK |
HJALTELIN STAHL, PART OF ACCENTURE INTERACTIVE
Copenhagen
|
DENMARK |
Short List |
|
F01 Integrated Campaign led by Brand Experience & Activation
|
THE NO SHOW ROOM
VOLKSWAGEN
VOLKSWAGEN CAR |
NORD DDB Stockholm
|
SWEDEN |
NORD DDB
Stockholm
|
SWEDEN |
Short List |
|
G04 Social Behaviour
|
HELPY HOUR
FEDCAFÉ
THE INDEPENDENT FEDERATION OF BELGIAN CAFE'S. |
HAPPINESS BRUSSELS / AN FCB ALLIANCE
|
BELGIUM |
HAPPINESS BRUSSELS / AN FCB ALLIANCE
|
BELGIUM |
Short List |
TELCOLLECTION
PRISMA
TELCOLLECTION CLOTHING LINE |
TBWA\HELSINKI
|
FINLAND |
TBWA\HELSINKI
|
FINLAND |
Gold
|
|
G05 Cultural Insight
|
-60% CULTURE
STATE OF THE ARTS
FLEMISH ART |
BBDO BELGIUM Brussels
|
BELGIUM |
BBDO BELGIUM
Brussels
|
BELGIUM |
Silver
|
|
G06 Breakthrough on a Budget
|
VOLVO LIFESAVER
VOLVO CAR NEDERLAND
PUBLIC AWARENESS - CAR / AED |
OGILVY | SOCIAL LAB AMSTERDAM
|
THE NETHERLANDS |
OGILVY | SOCIAL LAB AMSTERDAM
|
THE NETHERLANDS |
Short List |
KAK TEBE TAKOE, ELON MUSK?
THE BUSINESS FORUM DELO ZA MALIM
THE BUSINESS FORUM DELO ZA MALIM |
RUPORT Krasnodar
|
RUSSIA |
RUPORT
Krasnodar
|
RUSSIA |
Short List |
|
G07 Corporate Purpose & Social Responsibility
|
EURYTHENES PLASTICUS
WWF GERMANY
THE NEW SPECIES EURYTHENES PLASTICUS |
BBDO Düsseldorf
|
GERMANY |
BBDO
Düsseldorf
|
GERMANY |
Silver
|
CROCODILE FREE
LACOSTE
LACOSTE |
BETC Paris
|
FRANCE |
BETC
Paris
|
FRANCE |
Bronze
|
THE DARK SIDE OF MONEY
ABN AMRO
RECRUITMENT |
N=5 Amsterdam
|
THE NETHERLANDS |
N=5
Amsterdam
|
THE NETHERLANDS |
Bronze
|